How to Follow in Nike’s Footsteps When Marketing Your Business

The powerhouse sports brand is comprehensive in its strategy. December 5, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses Nike’s overall marketing plan and how a smaller business can emulate the brand’s success strategies. From there, Siu visits Nike’s homepage and breaks down…

Cloud video collaboration platform Frame.io raises $50 million, heads to Hollywood

New York-based Frame.io, a video review and collaboration platform now used by over a million customers, has raised $50 million in Series C funding to further expand its investment in cloud-based video workflows. The round was led by Insight Partners, and included participation from existing investors Accel, FirstMark, SignalFire, and Shasta Ventures. Itai Tsiddon, co-founder…

Direct mail still works if you avoid common mistakes

Plus, how to advertise on Discord/Telegram, landing page tear-downs and more Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers, and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor We’ve aggregated…

Where Live Video Fits into Your Marketing Strategy

Live video is a hugely powerful marketing tool. It combines visual imagery with a unique form of urgency, two-way communication, and an appearance on popular social media channels. But like any marketing tool, it shouldn’t stand alone. Live video has to be worked into an overall marketing strategy in which different elements support and reinforce…

How to Create a YouTube Sales Funnel

Want more customers from YouTube? Wondering what types of YouTube videos you need to make? In this article, you’ll discover different types of videos to create for a YouTube sales funnel. How to Use Video in a YouTube Sales Funnel Building a YouTube marketing funnel means understanding what types of videos to produce, and there’s…

Become a vlogger with this cheap YouTube training bundle

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Love making videos? Learn how to turn YouTube into your fulltime job with this online course bundle. Image: Pexels By StackCommerceMashable Shopping2019-11-08 10:00:00 UTC TL;DR: Get the informative Become a Professional YouTuber Bundle for $29, a 98% savings. …

Marketing on TikTok: Separating Fact and Fiction About This Buzzy Short-Video App

At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when we come across outstanding research from our partners that we think our audience can benefit from, we like to make sure you hear about it. That’s why we’re giving you a preview of…

Video Marketing Strategy: The Power of Video During the Customer Journey

Want to use video marketing more effectively? Looking for a proven video strategy? To explore how to develop an effective video marketing strategy, I interview Ben Amos on the Social Media Marketing Podcast. Ben is a video marketing expert and host of the Engage Video Marketing Podcast. He coaches video marketers and video producers and…

YouTube partners with Merchbar to sell music artists’ swag underneath videos

YouTube is partnering with Merchbar on a new integration that will allow artists to sell their official merchandise to their worldwide fans from a shelf just below the video. The addition is the latest deal focused on helping video creators make more money from their videos, beyond the revenue brought in through advertisements and subscriptions.…

Disney Bans Netflix Ads As Streaming’s Marketing Wars Intensify

Want to read Slashdot from your mobile device? Point it at m.slashdot.org and keep reading! Disney Bans Netflix Ads As Streaming’s Marketing Wars Intensify (wsj.com) Posted by BeauHD on Friday October 04, 2019 @04:50PM from the only-the-beginning dept. Disney is banning advertising from Netflix across its entertainment TV networks, according the The Wall Street Journal,…

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