What Is Schema Markup & Why Is It Important For SEO?

What Is Schema Markup & Why Is It Important For SEO?

Schema.org is a collection of vocabulary (or schemas) used to apply structured data markup to web pages and content. Correctly applying schema can improve SEO outcomes through rich snippets. Structured data markup is translated by platforms such as Google and Microsoft to provide enhanced rich results (or rich snippets) in search engine results pages or … Read more

Why Using A Log Analyzer Is A Must For Big Websites

This post was sponsored by JetOctopus. The opinions expressed in this article are the sponsor’s own. If you manage a large website with over 10,000 pages, you can likely appreciate the unique SEO challenges that come with such scale. Sure, the traditional tools and tactics — keyword optimization, link building, etc. — are important to … Read more

Optimizing Interaction To Next Paint (INP): A Step-By-Step Guide

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Keeping your website fast is important for user experience and SEO. The Core Web Vitals initiative by Google provides a set of metrics to help you understand the performance of your website. The three Core Web Vitals metrics are: … Read more

Top 15 Ways To Secure A WordPress Site

Thankfully, there are plenty of steps you can take to protect your WordPress website. Easy WordPress Security Basics When setting up your WordPress site security, there are some basic things you can do to beef up your protection. Below, we will take a look at some of the first things you should do to help … Read more

Google Further Postpones Third-Party Cookie Deprecation In Chrome

Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. The latest postponement comes after ongoing challenges in reconciling feedback from industry stakeholders and regulators. The announcement was made in Google and the UK’s Competition and Markets Authority (CMA) joint quarterly report on the Privacy Sandbox initiative, scheduled for … Read more

Mozilla Squeezes More Speed From Firefox Browser

Mozilla has implemented a performance upgrade to its Firefox web browser that could translate into faster website load times – welcome news for SEO professionals and their clients. The technical details involve moving certain tasks, specifically decompression of gzip and brotli content, away from the browser’s main processing thread. While this might sound complex, the … Read more

The Intersection Of SEO And Accessibility: Optimizing For All Users

Ensuring your website reaches as broad an audience as possible isn’t just about amplifying your search visibility – it’s also about making sure your site can be used by everyone, irrespective of their disabilities. In this post, we’ll explore the relationship between web accessibility and SEO performance and explain some best practices for ensuring your … Read more

Top 3 SEO Checklists For On-Page & Technical SEO In 2024

This post was sponsored by Wix. The opinions expressed in this article are the sponsor’s own. In the last 18 months, conversations about SEO have been dominated by artificial intelligence. New ways of working and new user journeys for search visitors have come to the forefront. In 2024, we can clearly see that there’s a … Read more

Google Gives Cookie Reprieve To Select Sites Through New Trials

As Google starts restricting third-party cookies in Chrome, it’s offering a limited deprecation trial for sites proving functionality issues. Google is phasing out third-party cookie access in Chrome by 2024. Some third-party services can get temporary cookie access through a deprecation trial. Businesses should audit their site’s cookie usage before more users are impacted. Source … Read more

Google To Begin Testing IP Protection Privacy Feature In Chrome

To tackle user privacy concerns, Google will test a new IP Protection feature during a phased rollout for Chrome users to safeguard their identities online. What Is IP Protection? Initially introduced as “Gnatcatcher,” IP protection proposes to mask users’ original IP addresses by routing their web traffic through privacy proxies. The goal is to limit … Read more

WordPress Update Improves Page Speed With Smarter Script Loading

The latest update to WordPress, version 6.4, includes changes to how scripts are loaded on the front end that will improve page load times and performance for many sites. Script loading strategies are now incorporated into the core and bundled themes of WordPress, improving the performance of loading scripts with defer and async attributes. These … Read more

4 Tested Website SEO Performance Boosts Your Agency Should Tap Right Now

Every digital agency is actively seeking new ways to improve their clients’ marketing performance. While your digital marketing strategy may emphasize improving SEO, increasing click rates, and decreasing bounce rates, there exists an often-overlooked approach that many agencies miss. There could be a hidden treasure trove for conversion rates right before you. But first, you’ll … Read more

7 Powerful Steps To A Website That Is Always Optimized For Page Speed

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. We’ve all experienced websites that take forever to load. It’s not a great first impression! A fast website can help you get more traffic and encourage your visitors to explore more of what you offer. (Check how fast your … Read more

Google’s New Core Web Vitals Metric: How To Improve Interaction To Next Paint (INP)

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. What do you need to do to rank high on Google? The straightforward answer: create high-quality content that serves your readers. In This Guide 1. What Core Web Vitals & What’s Changing? 2. What Is Interaction To Next Paint? … Read more

SEO Professionals Should Delegate Website Management

Search engine optimization (SEO) professionals have long expressed dissatisfaction with platforms other than WordPress, mainly because they prefer WordPress’s comprehensive SEO capabilities and customizability. However, this perception may be outdated as Wix develops more robust SEO functionality. The debate was sparked recently by an insightful Reddit thread on why SEO professionals remain wary of Wix, … Read more

Your Guide To Hosting Types For Your WordPress Website

WordPress is a content management system (CMS) with a dominant market share of 60%. WordPress is not just an ordinary CMS but a dynamic and extensible platform. Due to its flexibility, it can transform into any type of website, such as e-commerce, blog, community, or portal. However, the strength and reliability of your WordPress site … Read more

Apple Safari 17’s Hidden Gems: JPEG XL & Font-Size-Adjust

Apple’s recently announced Safari 17 brings several key updates that promise to enhance user experience and web page loading times. Unveiled at the annual Worldwide Developers Conference (WWDC23), two new features of Safari 17 worth paying attention to are JPEG XL support and expanded capabilities of font-size-adjust. As Safari continues to evolve, these updates highlight … Read more

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