YouTube Expands Shorts Toolkit: Auto Layout, Text-to-Speech, & More

The Ultimate Multichannel Ecommerce Marketing Guide: How To Drive Discoverability, Performance & Sales

YouTube Shorts introduces new creation tools, including auto layout, text-to-speech, enhanced captions, and more. YouTube Shorts introduced new creation tools. New features include Auto Layout, Text-to-Speech, and enhanced captions. YouTube aims to simplify content creation and boost creator earnings. Source link

20 Confirmed Facts About YouTube’s Algorithm

Instead of counting the number of clicks or views a video gets, YouTube’s algorithms focus on ensuring viewers are happy with what they watch. This article examines how YouTube’s algorithms work to help users find videos they like and keep them watching for longer. We’ll explain how YouTube selects videos for different parts of its … Read more

New YouTube Feature Aims To Spark Viral Trends In Shorts

YouTube tests “Add Yours” sticker for Shorts, allowing creators to start trends and viewers to respond. YouTube is testing an “Add Yours” sticker for Shorts. The feature allows creators to initiate trends and viewers to respond. It’s currently available to a limited number of channels. Source link

YouTube Tests Crowdsourced Annotations For Videos

YouTube is piloting a new experimental feature allowing users to add contextual notes to videos to provide supplemental information. The “Video Context Notes” feature, currently being tested on mobile in the United States for English language videos, allows invited contributors to write short annotations. Screenshot from: blog.youtube.com, June 2024. In its announcement, YouTube describes how … Read more

YouTube Rolls Out Thumbnail A/B Testing To All Channels

YouTube will launch a new “Thumbnail Test & Compare” feature for all channels over the next few weeks. This tool allows you to upload and test up to three different thumbnails for each video to see which performs best. How Thumbnail Testing Works The ‘Thumbnail Test & Compare‘ feature lets you upload multiple thumbnail options … Read more

How To Increase Website Traffic After The Google Update: 5 Blogger-Tested Tips

This post was sponsored by Stay22. The opinions expressed in this article are the sponsor’s own. The latest Google update hit our partners – travel bloggers – hard. Despite the challenges presented by this update, we are amazed by their resilience. Although we cannot influence Google, we can definitely take charge of the things within … Read more

YouTube Unveils New Content And Ad Offerings At Brandcast

YouTube unveiled four new content and ad offerings at its 13th annual Brandcast at David Geffen Hall, Lincoln Center. Key announcements include: WNBA Friday night games: Google and Scripps Sports announced an agreement for YouTube TV to show the locally televised WNBA Friday night games on ION in both the home and away markets of … Read more

Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News)

Google unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while the YouTube evening reception failed to make any news during their Monday evening event. Why did Google hold one NewFront event on Monday morning and YouTube hold another one on Monday evening at the 2024 IAB NewFronts? There’s a … Read more

YouTube’s ‘Affiliate Hub’ Offers A New Way For Channels To Make Money

As YouTube continues its push into ecommerce, it’s launching an ‘Affiliate Hub’ to make it easier for channels to earn affiliate marketing income. The Affiliate Hub, integrated into the YouTube app, is a central place to browse top affiliate partners, commission rates, promotional offers, and even request product samples. It’s one of several new shopping … Read more

The 30 Most-Subscribed YouTube Individuals (Q1 2024)

In Q1 2024, MrBeast has retained his top spot as the most-subscribed YouTube individual on the social media platform. After MrBeast overtook PewDiePie in late 2022 to shake up the top most-subscribed on YouTube leaderboard, there has been even more movement in the last 12 months. At the beginning of YouTube, it was a long … Read more

What Makes The Most Engaged YouTube Fans For NCAA Basketball (And Why Should You Care)?

Imagine that you head up digital marketing at Turner Sports or CBS Sports, which have the exclusive rights to license NCAA marks, tickets, and taglines in commercial promotions. Or suppose that your social video agency was just invited to pitch AT&T, Capital One, or Coca-Cola, which are official NCAA corporate champions. And you have an … Read more

YouTube Introduces Mandatory Disclosure For AI-Generated Content

YouTube has announced the introduction of a new tool in Creator Studio that requires creators to disclose when their videos contain realistic content generated or altered by AI. As stated in YouTube’s announcement: “Viewers increasingly want more transparency about whether the content they’re seeing is altered or synthetic.” To address this growing demand, YouTube will … Read more

YouTube Algorithm Myths Debunked: Insights From The Growth Team

YouTube recently published an informational video dispelling creators’ common myths and misconceptions about how YouTube’s recommendation algorithm works. The 12-minute video features Todd Beaupré, who leads YouTube’s growth and discovery team, interviewed by YouTube creator liaison Renee Richie. Here are the highlights from the discussion. Understanding The Algorithm’s Focus In the video, YouTube addresses a … Read more

YouTube Challenges TikTok Duets With “Collab” For Shorts

YouTube has launched a new “Collab” feature for its short-form video product Shorts, allowing creators to remix and respond to existing YouTube videos and Shorts in a split-screen format. The full rollout on Android and iOS marks an update that could change how content is made and distributed on the platform. Collaborative Creativity Unleashed With … Read more

YouTube Launches New RSS Feed Integration For Podcasters

YouTube has introduced a new feature that allows podcast creators to upload their podcast RSS feeds directly to YouTube Studio. The direct RSS feed integration enables audio-focused podcasters to share their content on YouTube more easily without manually uploading individual episodes. Simplifying Podcast Distribution RSS, which stands for Really Simple Syndication, is a technology commonly … Read more

YouTube Announces 4 New Studio Features For Creators

YouTube unveiled several new features for YouTube Studio offering creators more insights and customization for their channels. 1. Enhanced Research Tab Coming To Desktop Last year, YouTube Studio added an improved research tab on mobile, including content gaps for Shorts. The research tab gives creators a summary of what viewers are searching for on YouTube. … Read more

Top 42 Viral Videos Of All Time (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

Google Ads Simplifies Reservation Video Campaigns On YouTube

Google now offers an easier way to set up reservation video campaigns on YouTube in Google Ads. To simplify reserved media buying, the self-service option in Google Ads includes several YouTube ad products, including YouTube Select Lineups, YouTube TV Lineups, and Cost-Per-Impression Masthead (subject to local availability). Screenshot from Google, December 2023 What Are Reservation … Read more

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