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By StackCommerceMashable Shopping
TL;DR: Learn how to navigate the online market with The Digital Advertising and Marketing 101 Certification Bundle for $30, a 97% savings as of June 9.
We don’t have to tell you twice: people are living, shopping, arguing, organizing, working out, and dating on social media these days. And that barely scratches the surface.
If you’re working at or running a business without a digital marketing plan or advertising budget, it’s time to change that.
The Digital Advertising and Marketing 101 Certification Bundle, which is on sale for just $30, is taught by Ben Silverstein, a digital media expert who has tons of experience managing national and international brands. This collection of five courses is designed to teach you effective and clever marketing techniques. Here’s a sneak peek of the courses included:
Digital Advertising and Marketing 101: The Complete Guide
Perfect for anyone who’s new to digital advertising, this course is aimed at teaching you the basic advertising principles and how the ever-changing digital advertising ecosystem works as a whole. It covers how to create and run a successful campaign, where to place your ads, how to grow your business using ads, and even how to snag a job in advertising and marketing.
Digital Advertising and Marketing 201: Today’s Trends and Topics
If you’re already familiar with the digital advertising space and are looking to expand your knowledge, this course will give you a more in-depth explanation. You’ll get to grips with concepts like programmatic advertising and data collection, as well as techniques on how to promote your product or brand beyond Facebook and Google.
Digital Advertising and Marketing 301: The Professional Course
This course is dedicated to discussing the nitty-gritty of the digital advertising industry. It covers concepts like location targeting, beacons, retargeting, bid requests, platform demos, social listening, and many other technical topics that are integral to growing and cultivating a brand.
Introduction to Programmatic Advertising: Digital Marketing
Programmatic Advertising. RTB. SSP. DSP. If you have nary an idea of what these things are, this course will have you discover what they mean and how they are relevant to advertising and marketing. This course also exposes you to the inner workings of the digital industry and teaches you things that will prove to be useful should you want to build a career in this field.
Digital Ad Sales Certification: Be Prepared for Your First Sale Today
Finally, you’ll learn how to sell and resell digital ads without coughing up too much money. You’ll be walked through the digital advertising basics and an in-depth guide on how to sell and execute successful digital ad campaigns.
When bought separately, the courses in this bundle would set you back about $1,500, but you can get the set here on sale for only $30.
