Google Shifts Hotel Ads To AI-Powered Bidding Strategies

Google Shifts Hotel Ads To AI-Powered Bidding Strategies

by


Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel.

  • Google is retiring its commission-based bidding for Hotel Ads in October 2024.
  • The company is shifting to AI-powered bidding strategies instead, like tROAS and Performance Max.
  • The changes come as the travel industry rebounds post-pandemic.



Source link

Related posts:

  1. Google Ads Tutorial: Using Automatically Created Assets For Ad Creation
  2. Google Ads Users Experience Temporary Disruption To Services
  3. Google Ads Automatically Created Assets Available In 8 Languages
  4. Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!
close-link

Subscribe to our newsletter

Sign-up to get the latest marketing tips straight to your inbox.
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.