Google vs. Popular Social Media Algorithms


The content that rises to the top on Google search and on various social media platforms is determined by algorithms.

However, not all algorithms are the same. Google’s algorithm prioritizes certain signals and each of the major social platforms has its own algorithm that prioritizes its own signals.

Although the exact makeup of the different algorithms isn’t known, there is a general sense of what each values most. An infographic (below) from Neil Patel, which was included in his annual Search Engine Rewind, covers the differences among the major algorithms.

Specifically, it looks at the signals prioritized by six of the most used platforms: Google, YouTube, Instagram, TikTok, LinkedIn, and Facebook.

Check out the infographic:

 

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!
close-link

Subscribe to our newsletter

Sign-up to get the latest marketing tips straight to your inbox.
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.