When it comes to social media marketing, you’d be forgiven for forgetting about Pinterest.
After all, there’s so much more noise surrounding Instagram, Facebook, TikTok, and even LinkedIn.
But more noise also means more competition, and for that reason, it might be worth considering Pinterest as part of your social media strategy.
Here, we’ll break down how Pinterest can drive sales for your brand in 2025 and offer insights into a different way to get your brand name out there.
Key Takeaways
- Be shiny – Pinterest is ultimately a visual board, so your images need to be eye-catching and appealing!
- Make shopping on Pinterest as easy as clicking ‘BUY ME NOW’ – add quick links to your products.
- Pinterest may be a visual platform, but SEO is massively important, too – put as much effort into your keywords as you do your imagery.
Ways That Pinterest Can Drive Sales for Your Brand
Pinterest is often overlooked for business purposes in comparison to other, more prominent platforms like Instagram or LinkedIn.
However, there are plenty of ways Pinterest can help increase brand sales. Here are a few of my favorites.
1. Make engaging pins
Like any social media content, it needs to be engaging. Sometimes with content marketing, brands get sucked into thinking that simply ticking it off their to-do list is enough. In reality, one well-thought-out, engaging pin will be worth more to your brand than 100 bland, uninspiring ones.
To create the most engaging pins, utilize a multi-pronged approach of well-planned topics, visual appeal, and optimization for discovery. Opt for clear and high-resolution imagery, ideally with vibrant colors that will catch users mid-scroll.
2. Nail your SEO strategy
However, while Pinterest is an image-based social media platform, it also requires a level of SEO to gain true traction. That means writing descriptive titles that include relevant keywords for searchability and also adding informative descriptions with relevant hashtags.
Not only does this help with SEO, but it also provides much-needed context and allows Pinterest to categorize your content accordingly, ensuring your target audience sees it.
3. Utilize rich pins
Rich pins automatically sync important information about your brand to your pin, including additional information that potential customers may need to convert.
For example, if you used a Product Pin, you can provide your audience with availability, pricing, and where to buy information, making those pins much likelier to drive sales by breaking down any potential barriers to purchase.
To implement a rich pin, you need to ensure everything on your website is ready to go and in line with Pinterest’s specifications. Otherwise, the information may not pull through correctly. You can find those specifications here.
Once your brand has been approved for Rich Pins, your site content will automatically sync, making it easy for you to create great pins and for your audience to understand your brand’s positioning.
4. Run Pinterest ads
Another option available to you is to run ads, much like you can do on other social media platforms. For brands without much of a social presence, the paid ad approach can be a good way to boost online presence and drive more traffic to your site.
Pinterest ads (aka Promoted Pins) ensure your content reaches a wider audience while still keeping it within your target demographic, thanks to the filters within the setup process.
As you may have guessed, this approach comes at a financial cost, so I suggest testing content organically first, getting comfortable with the platform and what resonates with your brand’s audience.
That way, you can ensure that when you do opt for a paid approach, you know you’re promoting the right content to maximize exposure and interactions.
5. Engage at every opportunity
There’s no such thing as too much engagement for new brands and startups!
It’s a theme we’ve constantly seen across multiple successful founder stories. Brands that launch successfully don’t have audiences fall into their lap. Instead, they spend hours responding to comments, DMing potential customers, and building a fiercely loyal community.
This approach can be used on any social media platform and is extremely effective on Pinterest. Brands have built entire businesses off their Pinterest audiences, and one of its biggest benefits is how loyal the platform users are to brands that take time to engage. Use that to your advantage.
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FAQs
What type of content should I post on Pinterest?
Use vertical images (2:3 aspect ratio) that are visually appealing. Or try step-by-step instructions or infographics that provide value.
How can I optimize my pins for search?
Include relevant keywords in your pin descriptions, titles, and board names. Consider what your audience might search for.
How often should I post on Pinterest?
Consistency is key on Pinterest! Ideally, aim to post 5-10 new pins per week to maintain visibility and engagement. However, it’s essential to focus on quality over quantity.
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