Ronnie “2K” Singh talks about his unusual path to working for 2K Sports.
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On this episode of The Playbook, Ronnie “2K” Singh, Director of Influencer Marketing for NBA 2K, talks about:
- What it was like dropping out of Columbia Law School to take a job with a women’s basketball team [3:21]
- Why you shouldn’t focus on immediate gratification and why you need to look at the long run [8:20]
- The storytelling challenges that marketers face in traditional sports and esports [11:51]
- How NBA2K games help retired players like Michael Jordan continue to stay relevant [14:53]
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