Eli Schwartz is a growth advisor and consultant who works with some of the web’s most prestigious companies to build scalable and sustainable SEO strategies.
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As a result of the current economic volatility many startups and even established companies are proceeding with caution on paid marketing that is typically lower in the purchase funnel. Sales and funnel and buying behavior has changed and it is hard to have confidence in advertising models that used to work at the beginning of the year.
Therefore, this is an ideal time to develop or ramp up organic search engine optimization efforts. If you have not yet invested in SEO, these are the seven steps you can take immediately to get started.
1. Get your search data house in order
Tools to help you organize your search data include Google Search Console. These tools are geared toward helping you get the best type of search data possible by search traffic and performance for your website, as well as identifying issues that you can fix to improve your Google Search results.
Although there are beneficial tools available that show visibility, which helps you see who ranks on what, those work primarily for tracking competitors. To understand your own visibility as well as the keywords and pages that drive organic traffic to your site, Google Search Console delivers that data.
2. Conduct a technical SEO audit
The goal of a technical SEO audit is to find specific SEO issues that keep your website from ranking. These SEO issues could include things like a missing no-index tag, too many H1 tags, low value pages, 404 errors and duplicate content.
There are many SEO audit tools available that can help you catch these issues. With Google’s ongoing algorithm updates, a technical SEO audit can help ensure your website is optimized for these changes.
