More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates

More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates

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Apple’s email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it’s time to rise to the challenge and admit that open rate doesn’t matter much, anyway. Here are four things that do. Read the full article at MarketingProfs

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