Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool

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Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool

Microsoft announces the launch of Predictive Targeting, an artificial intelligence-powered advertising tool. The technology relies on machine learning to help advertisers reach new, receptive audiences and drive higher conversion rates. Finding Hidden Audiences Screenshot from: about.ads.microsoft.com, June 2023. Predictive Targeting analyzes signals from advertisers’ existing ads and landing pages and Microsoft’s audience data to identify … Read more

What is Global Marketing? See 13 Businesses with Brilliant Strategies

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What is Global Marketing? See 13 Businesses with Brilliant Strategies

Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts. A global presence is possible for any business with a creative strategy and an understanding of world markets. Let’s go over what a good global marketing strategy looks like and the … Read more

Web Design Vs. DIY Website Builders: How To Pick The Right One For Your Business?

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Web Design Vs. DIY Website Builders: How To Pick The Right One For Your Business?

Are you business owners looking to establish a strong online presence? Are you torn between hiring a professional web designer or using the DIY route with a website builder? A well-designed website is essential for attracting and engaging customers in the current digital age. However, deciding between web design services and DIY website builders can … Read more

17 Of The Best Social Media Marketing Courses in 2023

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17 Of The Best Social Media Marketing Courses in 2023

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently 860,000 vacancies for digital marketing specialists alone. And with more than 4.65 billion social media users around the globe, the demand for social media marketing skills is at an all-time high. All of this means that … Read more

Everything You Need to Know About Functional Resumes

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Everything You Need to Know About Functional Resumes

Not sure how to make your resume really pop? Wondering how to highlight your skills and experience, despite any possible gaps? You might benefit from a functional resume. Luckily, this article closely examines everything you need to know about functional resumes, including what they are, when to use them, and the benefits they offer. So, … Read more

5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools]

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5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools]

When you compare what customers say they want to what your business offers – you might find a mismatch between the words you use to market your business versus the terms your customers use. AI tools, such as Conversation Intelligence, can help you: Accurately discover useable, hyper-relevant key terms and phrases from conversations. Quickly summarize … Read more

Why ‘Dormant’ Connections May Be the Most Powerful Network You Have

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Business network graphic

When you’re working on a big project or making a tough decision at work and need some advice, you probably turn to those closest to you—your family, close friends, colleagues and mentors. I’d be surprised if you said you tend to call up friends or colleagues you haven’t spoken to in years when you’re in … Read more

Cost Per Acquisition (CPA): A Beginner's Guide

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Cost Per Acquisition (CPA): A Beginner's Guide

In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content. A better way to measure your content’s converting capabilities is cost per acquisition. This metric is a better indicator of whether your content is engaging and … Read more

Google Analytics 4 Rolls Out New Conversion Attribution Settings

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Google Analytics 4 Rolls Out New Conversion Attribution Settings

Google Analytics 4 administrators now have greater flexibility in how web conversions are attributed to marketing channels. Google recently added an “Attribution Settings” option to choose whether conversion credit is assigned to only paid Google Ads campaigns or both paid and organic channels. For businesses focused solely on the impact of their advertising spend, limiting … Read more

Designing The Perfect Professional Website For Your Business

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Designing The Perfect Professional Website For Your Business

Creating a professional website for your business is important in establishing a solid online presence. Your website serves as an effective platform for showcasing your products and services. It gives potential customers instant access to important information about your business, such as contact details, opening hours, and area. Additionally, having optimized NAP data (name, address, … Read more

Google Search Console Adds INP To Core Web Vitals Report

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Google Search Console Adds INP To Core Web Vitals Report

Google is set to introduce Interaction to Next Paint (INP) issue reporting as a part of its Core Web Vitals report in Search Console. This development is a proactive step towards Google’s strategic change slated for March 2024, which will see the retirement of the First Input Delay (FID) metric and its substitution with INP. … Read more

Google Ads Postpones Data-Driven Attribution Switch To Mid-July

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Google Ads Postpones Data-Driven Attribution Switch To Mid-July

Google announced that first click, linear, time decay, and position-based attribution models in Google Ads are going away in mid-July. Google states in an update to a previous announcement: “As a follow-up to our announcement that first click, linear, time decay, and position-based attribution models will be going away, we will be removing selectability of … Read more

How to Convert an Excel Document to a Google Sheet

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How to Convert an Excel Document to a Google Sheet

Are you tired of wrestling with Excel spreadsheets? Perhaps you’re looking for a more collaborative and user-friendly experience for your team. Using Google Sheets may be the answer to your frustrations. The cloud-based platform makes it easy to manage and organize data. You can also work collaboratively within the same interface you’re used to with … Read more

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