Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people — choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us … Read more
The Asian market is growing. Aside from the usual suspects, such as China, Japan, and South Korea, other Asian countries have grown their online presence in recent years. Many other countries, including Malaysia, the Philippines, and Singapore, have over 90% online user penetration rates. Bangladesh, India, Indonesia, and Pakistan have over 100 million Internet users. … Read more
Learn how to build and sustain a strong online presence in 2024 with these actionable tips. Discover strategies to enhance your authority, create valuable content, and optimize your SEO efforts for long-term success. Source link
What are you grateful for? Perhaps you’re grateful for a good nights sleep, or time spent with loved ones. Maybe you find yourself practicing gratitude for dragging yourself out of bed on a cold morning to go to the gym, or you say a quick “thank you” to a friend who helped you through a … Read more
In today’s digitally connected world, social media platforms are constantly evolving. Among the frontrunners is Threads, Instagram’s newly-developed social media hub. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023. While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social … Read more
Microsoft launched a bug bounty program offering rewards up to $15,000 for finding vulnerabilities in AI systems, aiming to improve AI safety through external security testing. The initial scope of the program will cover the AI-powered features in Bing, including Bing Chat, Bing Image Creator, and Bing integrations in Microsoft Edge, the Microsoft Start app, … Read more
OpenAI, the organization behind the groundbreaking ChatGPT, has taken another significant stride in the realm of artificial intelligence. This time, they’ve ventured into the visual domain with the introduction of GPT-4V, a model designed to understand and generate visual content. However, as with any technological advancement, it comes with its set of challenges. A recent … Read more
Google has launched an improved method for car dealerships to display their inventory of vehicles for sale on Google Search and other Google platforms. Newly supported structured data markup simplifies supplying vehicle inventory data to Google, making it more accessible to dealerships of all sizes. Vehicle listing structured data lets car dealerships display their for-sale … Read more
In 2007, the world was introduced to Tumblr, a blogging site where users could post almost anything from fashion inspo to personal writing to GIFS, art, and more. Since then, countless other social media websites have risen and fallen, but Tumblr is still going strong after over 15 years. So, what’s the key to Tumblr’s … Read more
YouTube announced the launch of new artificial intelligence (AI) powered advertising products designed to help brands connect with relevant audiences and optimize campaign performance on the platform. The video-sharing platform unveiled tools like Spotlight Moments, which utilizes AI to identify trending content around major events for brand sponsorship opportunities. YouTube also revealed the expanded availability … Read more
One thing you may not know about me is that I love to go to comic and anime conventions. It’s so fun to see your favorite actors, artists, and YouTubers speaking directly to their fans in panel discussions. But at the last convention I attended, the largest panel room had been reserved for a creator … Read more
Dmytro Gerasymenko, the CEO of the popular Ahrefs SEO tool announced that they will not renew about 15% of legacy subscriptions in order to improve service for the majority of users. Account Sharing And Data Scraping It’s not uncommon for some in the search community to share their SEO tools subscriptions, and not just at … Read more
“SEO is dead!” We hear again, for what seems like the 20th time this year. “No one is using Google anymore, they’re all using TikTok for searches!” “Generative AI in the SERPs is going to steal all our clicks!” “It’s impossible to prove the worth of SEO in today’s cookie-less world!” There’s a lot of … Read more
Are you ready to shake up your agency’s work structure and discover new productivity solutions? Are you looking for ways to boost your team’s work-life balance, while driving performance and results? With the Four-Day Workweek (4DWW) program, it’s actually possible to increase workflow efficiency within your agency without sacrificing employee well-being. And in this on … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! social media has changed, and still is changing, public relations. Some companies might overlook social media’s importance and use it as an afterthought, but fully 77% of customers will choose a brand over its competitor … Read more
🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books … Read more
Email geeks, you’ve done it again. Thank you, thank you, thank you. Our friends at G2 recognize the best of the best in software each quarter. We’re thrilled that they have recognized Litmus again in their Fall 2023 awards. What makes these extra special? It’s not just an award—it’s based directly on excellent reviews from … Read more
Jetpack WordPress plugin by Automattic released an updated version that expands on AI-based features and the ability to earn more from email subscriptions. Jetpack WordPress Plugin 12.7 Jetpack is a modular all-in-one plugin that brings virtually every important functionality that a website or business may need. Because it’s modular a user only needs to select … Read more
