Whether you’re working with a new customer or another department at your company, one of the most critical steps for alignment is creating a service level agreement (SLA). However, you may be wondering, “what is an SLA and how do I write one?” Traditionally, an SLA serves to define exactly what a customer will receive … Read more
Microsoft Advertising details several important updates and expansions in its June product roundup. The new tools and features aim to enhance website performance analytics, improve cross-device conversion tracking, expand into new global markets, and integrate more seamlessly with other platforms. Introducing Universal Event Tracking Insights This month’s standout news is the introduction of Universal Event … Read more
As an SEO pro, it’s important to cultivate at least a basic understanding of website development. Why? Because the associated knowledge and skills can form the foundation for greater success with your website and brand. In this guide, I’ll go over what it is and the different types of web development, as well as take … Read more
Jetpack unveiled a new WordPress plugin that integrates AI directly into the WordPress editor, allowing publishers to generate content within the WordPress publishing workflow. Jetpack by Automattic Automattic is a software development company that is behind many widely used plugins, software and websites, like WooCommerce, WordPress.com, Tumblr, Akismet and Jetpack. Founded by Matt Mullenweg, the … Read more
A localized marketing approach can unlock significant growth potential for your business – but it can also be highly competitive. So, what will it take to raise the bar and outperform your competition? How can you avoid missed revenue opportunities and maximize your brand’s visibility? On May 31, I moderated a webinar from SOCi’s Monica … Read more
![What is AI bias? [+ Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/ai-bias.pngkeepProtocol.png "What is AI bias? [+ Data]")
Our State of AI Survey Report found that one of the top challenges marketers face when using generative AI is its ability to be biased. And marketers, sales professionals, and customer service people report hesitating to use AI tools because they can sometimes produce biased information. It’s clear that business professionals are worried about AI … Read more
This post was sponsored by Accelo. The opinions expressed in this article are the sponsor’s own. Fear is a prevalent collective emotion these days. And it’s no wonder: The mainstream media feeds us alarmist content daily. In business, you might feel a similar kind of dread when you compare your agency offerings to bigger, lower-cost … Read more
TikTok is one of the most popular social media platforms that not only lets creators express their creations but also helps various viewers to consume content. However, with the presence of a large number of trends, it can be a bit tricky to stay fully updated regularly. TikTok Creative Center is one such platform that … Read more
![What are ISVs? [Examples, Benefits, and More]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/ISV.pngkeepProtocol.png "What are ISVs? [Examples, Benefits, and More]")
Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field? Traditional inbound marketing strategies have limited effectiveness in this saturated market. However, computer hardware, operating systems, and cloud platforms have come … Read more
Apple’s recently announced Safari 17 brings several key updates that promise to enhance user experience and web page loading times. Unveiled at the annual Worldwide Developers Conference (WWDC23), two new features of Safari 17 worth paying attention to are JPEG XL support and expanded capabilities of font-size-adjust. As Safari continues to evolve, these updates highlight … Read more
You may already be producing some brilliant content for your Instagram marketing strategy. And you’re probably getting creative with all the cool features such as stickers and Reels. But are you connecting with your Instagram target audience? While creativity is essential for marketing success, you won’t get too far with it if you’re not marketing to … Read more
When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It’s not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. While a surprising number of people haven’t heard of … Read more
Eric Yaverbaum has had countless successes, but he manages to keep a handle on what counts. He also has a lot of wisdom that every marketer would be keen to keep in mind: If you want to be a leader, influence people in a positive direction; the worst day of your life is also the … Read more
How to use the Snipping Tool? – The fastest way to use the Snipping Tool is to press ‘Windows + Shift + S’ at the same time in the article. Apart from that, you can find the Snipping Tool app from your Windows ‘Start’ menu. After the app window appears, click on the ‘New Snip’ … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. If you’ve spent time on TikTok in the past year, you’ve likely heard the name Alix Earle. In 2022, Earle rose to TikTok stardom by posting “get ready with me” videos and … Read more
Born between 1997 and 2012, Generation Z (Gen Z) are the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives. And as the largest generation in history, Gen Z is rapidly becoming a powerful force in the global economy. Yet, when it comes to marketing … Read more
AI has undoubtedly upended the way professionals across the organization work. And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape. But if you’re unsure how … Read more
The world of eCommerce has grown exponentially over the years, with online stores contributing to a multi-billion dollar industry. At the heart of every successful eCommerce store, whether it is on WooCommerce or Shopify, is an efficient, reliable, and secure website. But it’s not as simple as that. Many factors determine your online success. For … Read more
