This week’s Ask An SEO Question comes from Christopher, who asks: “Is page speed performance part of the “helpful content” update as well? Could it potentially affect performance if users don’t find it helpful?” Great question, Christopher – and one that is asked in many meetings. No, improving or reducing page speed will not help … Read more
![Your Ultimate Guide To A Successful Technical SEO Audit [Workbook + Ebook]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/Your-Ultimate-Guide-To-A-Successful-Technical-SEO-Audit-Workbook.jpg "Your Ultimate Guide To A Successful Technical SEO Audit [Workbook")
We get it – running a technical SEO audit on your website can be a tedious task. But we know how vital it is to a site’s overall performance and search ranking. The thought of diving into all the details of your site can be overwhelming; plus, you need to be thorough if you want … Read more
As a small business owner, there always seems to be too much work and too little time. You must manage various responsibilities, from staffing, payroll, marketing, and day-to-day operations. Imagine if you had an intelligent assistant who could handle these tasks and provide valuable insights and recommendations. This is the power of AI consulting. In … Read more
Right now, AI does what we want. But what if it gets to the point where it only does what it wants? The current AI gold rush might leave many thinking about what AI might look like as it develops. In this post, we’ll discuss sentient AI, what it could look like, and if we … Read more
OpenAI continues to extend the range of use cases for generative AI through ChatGPT plugins. Since OpenAI released ChatGPT plugins in beta for Plus users, developers have created almost 400 third-party plugins, now available in the plugin store. Screenshot from ChatGPT, June 2023 One thing that OpenAI has yet to design, however, is a way … Read more
Finding that perfect new employee to add to your staff can be tough. But after all that work you put into recruiting and closing the deal, it’s what comes next that can really make or break your growing team. When that new employee shows up for their first day, they begin the process of getting … Read more
The landscape of commerce has experienced a radical shift, with e-commerce firmly cementing its dominance. Traditional brick-and-mortar stores have always thrived on building personalized relationships with their customers. But, as the market has moved online, how can businesses replicate this personal touch in the virtual arena? The answer lies in creating tailored shopping experiences, an … Read more
The distinction between content marketing and content strategy is subtle because the two concepts work together. Once you figure it out, you can use them as the one-two punch to help grow your brand. This post explains content marketing and content strategy and gives advice for using both to benefit your business. The Difference Between … Read more
Thousands of popular subreddits joined the Reddit boycott from June 12 – 14 in response to planned changes to the Reddit API. Reddit laid out its vision for the future of the Reddit API in April, which included implementing a premium pricing structure to access it. These changes could ruin third-party apps users rely on … Read more
How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page design needs, and making those elements the “best” they can be often depends on what your landing page goals are. If you’re looking to up your landing page game, it’s helpful to know what … Read more
Demographics are important when advertising any business. When regionally targeting people for marketing purposes, approaching them in a way that’s authentic and genuine is for the best! Of course, Londoners have had a reputation for being a bit grumpy since as far back as 2016. We wouldn’t be surprised if there was evidence of that … Read more
SEO helps businesses keep their website visible to people looking for what they offer. It’s a technical specialty that requires understanding its foundational processes, continuously monitoring performance, and staying on top of search algorithm updates and new requirements. The person at a business who monitors trends and helps sites remain visible is an SEO expert. … Read more
As SEO pros, we’ve been here before. Flat times. Downtimes. Budget cuts. Challenges that impact our plans and what we need to get the job done. In some ways, we can lean into the past for wisdom, as well as to find ways to be leaner and smarter with our strategies. SEO isn’t immune to … Read more
In am omnichannel world, companies create more and more marketing content every day, with one of the main outlets being SEO. Although they are all derived from a global strategy, they can sometimes be complementary to one another or almost identical. But instead of creating new ones all the time, the solution may lie in … Read more
ChatGPT is known for its ability to generate text that mirrors human conversation, making it a widely adopted tool for various industries, including digital marketing. Yet, a recent study calls into question the model’s ability to generate and understand humor, a key component in engaging and connecting with audiences. The research conducted by German researchers … Read more
We’re in a very fortunate position at Buffer where we always have an amazing group of people who apply when we post job openings. As a result, we have to make some pretty difficult decisions. Recently at Buffer, we’ve hired for several positions and had hundreds of applications for each: For Staff Product Manager, 657 … Read more
In the world of advertising, marketers are constantly searching for innovative ways to engage their target audience and maximize the impact of their campaigns. The rise of social media has provided a powerful platform for reaching and interacting with consumers, but recent research in neuroscience suggests that combining social media campaigns with “digital out-of-home” (DOOH) … Read more
YouTube is a little different from other popular social video platforms, explains Nick Nimmin. You can’t compare views of longform video content to those of short 30-second Instagram Reels, for example. Instagram Reels and TikTok are referred to as vertical content, and whether you get to see that content depends largely on what the algorithm … Read more
