TikTok pledges $250M in COVID-19 relief efforts, plus another $125M in ad credits

Short-form video app TikTok announced today it’s committing more than $250 million to support front-line workers, educators and local communities affected by the COVID-19 pandemic, as well as an additional $125 million in advertising credits to public health organizations and businesses looking to rebuild. Some of these funds are being directed toward major health organizations,…

Facebook sues cloaking software maker for deceptive COVID-19 ads

Facebook is suing Basant Gajjar (aka LeadCloak) for allegedly selling software that helped bad actors circumvent Facebook’s automated ad review systems and push deceptive ads around COVID-19 and other scams. As the name suggests, LeadCloak’s software allegedly provided cloaking services, a malicious technique Facebook has been fighting for years. According to Facebook’s announcement, LeadCloack’s software…

Fast-changing regulations give virtual care startups a chance to seize the moment

Alex Gold is co-founder of Myia, an intelligent health platform employing novel biometric data to predict and prevent costly medical events. Previously, Alex was Venture Partner at BCG Digital Ventures and a co-founder of Traction, a marketplace of digital marketing experts. More posts by this contributor For more than two decades, virtual care has slowly…

COVID-19: Strategic Digital Marketing Matters More Now Than Ever

There’s never been anything like this – at least in the modern age. COVID-19 has taken the entire world by storm. It’s enveloped our nation, shut down vast chunks of the economy, and sent entire industries to a screeching halt. And as horrific and deadly as this virus has been, it’s encouraging to remember that…

Bethesda won’t be holding a digital E3 showcase this year

No, it’s not an April Fool’s joke. Pete Hines, the Senior Vice President of Marketing for Bethesda Softworks, has shared the disappointing news that Bethesda will not be holding a digital showcase around the same time that E3 would’ve been held, prior to its cancellation. Instead, Bethesda will be sharing information on upcoming games in…

Is Content Driving the Online Market?

Technology is evolving day by day, and so is everyone connecting to it. Marketing approaches took a sharp turn recently and paved the way to introduce digital marketing to all the online businesses out there. Though every one regarded it as an expensive and complicated approach first, it is slowly becoming a necessity for all…

How Many of Quibi’s Paltry Launch Day Downloads Were Rage Downloads?

Image: QuibiQuibi, the (mostly) mobile-only streaming service that launched this week, doesn’t appear to have had a spectacular response straight out of the gate—in fact, the response was rather abysmal. According to one preliminary estimate, Quibi’s launch-day downloads amounted to roughly 300,000 despite all its pre-launch marketing and hype coming out of this year’s CES…

Our Daily Digest on Malin Akerman (2020-04-05) – 3LM News – 3LM News

Our Daily Digest on Malin Akerman (2020-04-05)Hello! I have found some fun facts on Malin Akerman, current as of 2020-04-05. I personally have always appreciated Malin Akerman, so was eager to do some deep research into them. Let’s get started!First… how popular is Malin Akerman right now? On Google Trends Malin Akerman had a popularity…

Scaling your ecommerce startup in the age of Amazon

Recently the New York Times reported how Amazon was flooding the market with new logos and brands. Essentially, Amazon finds cheap manufacturers to produce goods and matches them with sellers that will brand and sell the products on Amazon‘s marketplace. The strategy is to flood the market in a category, leverage the Prime listing, and move on.…

3 critical App Store Optimization mistakes you’re overlooking

When Apple and Google introduced in 2008 the App Store and Play Store, respectively, they were merely the tech giants’ marketplaces to distribute mobile software (apps) to their customers. 12 years (and nearly four million apps) later, they have transcended from simply a distribution channel into a crucial marketing channel. App store marketing, or better known…

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