The game developer’s guide to the South Korean video game market When it comes to video game success, one of your most important considerations is your target market. Where you choose to distribute and promote your game determines growth potential, dictates the payment types you need to support, and informs which features you must factor…
Now that we’re all stuck at home thanks to the coronavirus pandemic, video calls have gone from a novelty to a necessity. Zoom, the popular videoconferencing service, seems to be doing better than most and has quickly become one of, if not the most, popular option going. But should it be? Zoom’s recent popularity has…
Eugene Mymrin/Getty Images For decades, a handful of brands dominated consumer retail in the United States. Whether Kodak in cameras or Gillette in razors, the top brands in more than 10 categories were unchanged from 1923 to 1983. Then the internet democratized the tools required to start and scale a business. Over the next two…
No, PR and SEO are not the same thing. But for best results, they belong together. it’s time to start thinking of SEO as an integral part of your PR strategy. Put on your best public face, first by ranking, and then by providing a clickable link that converts.
In 1994, when Amazon was launched, its first package consisting of a Physics book was sent via post. Fast forward to 2020; today, drones are being deployed to deliver packages at customer doorsteps. Folks! The utopian future that was depicted in The Jetson’s Family cartoon is almost upon us. eCommerce is the key driver of…
Content Partner Where brands share their insights. What’s This? Pay attention to expenses and double down on what works. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: Matt Clark March 31, 2020 8 min read Opinions expressed by…
Heartbeat influencer marketing platform expands to TikTok. Image: heartbeat By Anna Iovine2020-03-31 14:54:05 UTC Heartbeat, an influencer marketing platform, just announced they’re expanding to TikTok. In addition to Instagram, Heartbeat’s brand partners can now choose TikTok in upcoming social media marketing campaigns. “After four years in business, we’ve been one of the most adaptable and…
It’s not using technology that makes you win, it’s being the first to use that does. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: Photothek | Getty Images David Niki Guest Writer CMO of Innowire Advisory Inc. March…
Facebook has diverted from its policy of not fact-checking politicians in order to prevent the spread of potentially harmful coronavirus misinformation from Brazilian President Jair Bolsonaro. Facebook made the decisive choice to remove a video shared by Bolsonaro on Sunday where he claimed that “hydroxychloroquine is working in all places.” That’s despite the drug still…
Confluence, Atlassian’s content-centric collaboration tool for teams, is making it easier for new users to get started with the launch of an updated template gallery and 75 new templates. They incorporate what the company has learned from its customers and partners since it first launched the service back in 2004. About a year ago, Atlassian…
Facebook announced on Monday that it was going to spend $100 million to help local news outlets during the coronavirus crisis. “It’s a moment where getting accurate news about the coronavirus is vital for all us,” says Campbell Brown, the former television news anchor and Facebook’s vice president of global news partnerships. This urgent need…
By Stan Schroeder2020-03-30 14:19:20 UTC Facebook has pledged $100 million to support the news industry during the coronavirus crisis, the company announced Monday. The company will grant $25 million to local news funding through its Facebook Journalism Project, as well as $75 million in additional marketing spending, with the goal “to move money over to…
Providing customer support on social media isn’t optional for brands these days. When it takes days or weeks to get a reply on social media, your customers lose interest in your brand, which can ruin your reputation. The days when using phone calls were enough to provide customer support are far behind us. Over the…
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The use of video lead generation in sales and marketing has been growing in popularity over the years. I’ve been on the marketing, sales development, and account executive side of the business, and it’s clear from my personal experience that fewer people are picking up the phone. Between that and overcrowded inboxes, it’s challenging to…
This is a preview of the new Marketing on TikTok report from our partners at eMarketer.eMarketer PRO analyzes the social media industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. Check if your company subscribes to eMarketer PRO, or learn more about access here.The fast-growing, Chinese-owned short-video app, TikTok, formerly known as Musical.ly, is…
by Grace Duffy / March 28, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage…
Small and medium businesses are set to become the next target of the Federal Reserves measures to open up the flow of credit throughout an economy that has threatened to freeze up over the coronavirus pandemic which has shutdown businesses across the country. Fed officials say its Main Street Business Lending program will use banks…
