6 Actionable Content Marketing Tips and Tactics to Skyrocket Organic Traffic in 2020

Blogging for business has become a mainstream essential. All online businesses, irrespective of the size and industry, are using blogging to increase their brand visibility and leads. Here are six actionable content marketing tips to skyrocket your organic traffic.

Blogging for business has become a mainstream essential. All online businesses, irrespective of the size and industry, are using blogging to increase their brand visibility and leads. Here are six actionable content marketing tips to skyrocket your organic traffic.

In marketing, we popularly call blogging strategy “content marketing.”

Even though it’s a great channel to acquire leads, most organizations are doing it wrong. While they are able to publish content regularly, the “marketing” is where most of them get stuck.

According to a SEMRush survey, 52% of content teams struggle in creating content that attracts more traffic.  ngf4e w  So what is going wrong?

While there might be multiple reasons for failure, the inability to get organic traffic to articles is the major roadblock. Getting traffic from search engines ensures you get consistent traffic to your blog, unlike social media traffic that lasts for a couple of days.

In the past, I’ve helped multiple companies with their content marketing efforts, and it has been a steep learning curve.

Here is my best content marketing tactics to help you solve this problem.

In this post, I’ve majorly focused on B2B content marketing (blog posts), but most of the tactics work equally well for the B2C industry too. Let’s dive into my favorite content marketing tips for 2020 –

1. Picking the right topic

While choosing the right topic might not directly impact your chances of ranking on Google, it’s the most crucial part. The last thing you want is to bring irrelevant visitors through your blog.

Remember, it’s not only about getting more organic visitors but attracting the right people to your blog too.

Ideally, you can divide the topics according to the different stages in the sales funnel.

1. Top of the Funnel

2. Middle of the Funnel

3. Bottom of the Funnel

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Source – SingleGrain

If there’s a topic that doesn’t fit in these three stages, chances are it’s irrelevant for your company. So avoid writing about those topics.

To help you explain better, I’ve taken the example of Automate.io, a SaaS company that lets you integrate apps and automate workflows. I picked three posts from their blog from each stage to make my point clearer.

TOFU or Top of the Funnel Content

Any content that can help build awareness for your brand can be considered top of the funnel. The aim should be to attract as many relevant people as possible.

Example – 10 of the Best Email Marketing Strategies for E-Commerce Sites

Summary – If you see the above topic, it doesn’t cover automation in general but still gives an introduction to automation in one of the points.

TOFU works best for brand visibility and might not necessarily get you quality leads when compared to other stages.

MOFU or Middle of the Funnel

With this type of content, your aim should be to influence visitors in the consideration stage to sign up for a trial or a demo.

Example – The E-commerce Business Automation Guide for 2020

Summary – The above topic targets Ecommerce businesses looking for automation solutions.

Remember to show the different advantages and features of your product when writing MOFU content. This will help convert more visitors into leads.

BOFU or Bottom of the Funnel

This type of content helps users to validate their purchase decision. Content types like a comparison post, buyer’s guide, case studies (might not help get you organic traffic) are great examples.

Example – Mailchimp & Shopify Integration: How You Can Still Connect Them & Do More

Summary – The above post directly shows how Automate.io can help set up the integration.

2. Keyword Research is key

I can’t emphasize the importance of keyword research enough when it comes to SEO. If you’re looking to drive organic traffic you need to rank for terms people are searching on Google. Avoid selecting a keyword on the basis of your gut feeling.

The best way is you can do this is by using a keyword research tool like Google Keyword Planner or UberSuggest. Once you enter your keyword you’ll see related keywords and search volumes associated with it.

For example, to optimise this post, I entered content marketing tips and I found the search volume to be 420 per month globally. In my search, I also found similar keywords like content marketing tactics, content marketing tactics 2020 and other related keywords that I could include in my content. Don’t skip long-tail keywords.

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Source- Ahrefs

But your final keywords choices shouldn’t be purely on the basis of volume. There are a lot of other factors like –

1. The difficulty of the keyword. Just do a quick google search and analyse the top ranking websites. I personally like to compare the DA of the top website with mine to see if I have a shot at ranking on the first page. If there’s a huge gap, I usually skip that topic altogether.

2. If you’re targeting a specific country or region, make sure to check region-specific volumes. Sometimes there can be a big difference between the global and country-specific search volumes.

3. If you’re writing a blog, ensure that the keyword’s intent is informational. In case you see a lot of product pages ranking for a keyword, it might not be the right keyword to target.

4. Apart from the volumes, check the keyword traffic estimation also. Read this article to know how you can calculate it.

3. Make it better than your competitors

You can only outrank a post by doing a better job than your competitors. Including more words is not enough. If you’re planning to create content that generates a ton of inbound traffic, then you need to spend a lot of time in research and crafting it.

Here’s what you need to keep in mind when writing content – 

  1. Focus on making it in-depth whilst keeping the intent of the audience
  2. Cover all the necessary information that the user might need
  3. Make it easier to skim by structuring the article well. Use a page builder like Elementor to add content boxes, tables and more.
  4. Add infographics, statistics, and videos to make it enjoyable and actionable
  5. Try to be as original and authentic as possible

4. Promote, Promote and Promote

Let me ask you a question: how much of your efforts are spent on writing content vs content promotion? 

For most teams, it’s 80% in writing content and 20% on promoting it. This is a huge problem. Remember, promoting content on social media and to your newsletter subscribers is not enough. You need to find other creative ways of promoting your content to reach your target audience. 

Here are some promotion techniques you should try – 

  1. Community promotion – Try to promote your content in relevant communities and groups on Facebook, Slack, and other places. You can also look at online communities (like GrowthHackers) and other promotion platforms (example – Zest.is). Just ensure to engage first before posting your article.
  2. Reddit and Quora – These are clearly one of the most underrated channels when it comes to promotion. But if you use them strategically, you can see great results. For example, Reddit can drive a ton of traffic and links to your post. You just need to be smart with your messaging.
  3. Influencer promotion – Find relevant influencers using a tool like Buzzsumo and outreach them over email or twitter with your content.
  4. Content repurposing – Even if your content is just text, it shouldn’t stop you from converting it into a video and publishing it on YouTube. You can take a similar approach to repurpose into other content formats like audio, slides, infographic, a downloadable etc.

Source – Zest.is

5. Creating high-quality links

Honestly, writing and promoting your content is not enough to rank it on the first page of Google. In most cases, you need to create manual backlinks to improve the SERP rankings.

While there are many techniques to generate backlinks, here are few that has worked for well for me – 

Guest Posting – Even with all the rumor saying “Guest Posts are dead,” it still works like a charm. Just ensure you’re reaching out to the right site and pitching them relevant content ideas.

Focus on providing value, and you’ll see great results with your efforts.

Here are some search queries that will help you to find sites that accept a guest post in your niche.

keyword intitle:”write for us”

keyword intitle:”write for me”

keyword  intitle:”contribute to”

keyword intitle:”submit” + inurl:blog

keyword “submit a guest post”

Reaching out to resource pages – Search for relevant resource pages on Google and outreach blog owners with your post. Make sure to give them a compelling reason as to why they should consider your post. A lot of times you just need to fill up a form to submit your resource. A blogger outreach strategy can be incredibly effective when done right.

Here are some search queries you can try –

Keyword +  intitle:resources

Keyword +  inurl:links

Keyword +  intitle:resources inurl:links

6. Keep updating the old articles

I know updating old posts can be a huge challenge, especially when you’re working on an article that hasn’t been written by you. But with so many changes happening in the world, at some point in time — your article will inevitably get outdated and lose rankings.

To prevent being outdated, you should make it a practice to update old posts. You can do this by adding relevant content, additional information, and internal linking it with the new pages. This work will directly help boost the authority of the article.

To identify such posts, I usually create a report every six months. You can change the timeline depending on the number of posts you publish every month. Regardless, if you see traffic for a post drop, it’s a good signal for you to work on updating it.

I understand for most of us when it comes to increasing organic traffic, our focus is on adding new posts to the blog. But one shouldn’t overlook the power of updating your existing posts to increase traffic.

Over to you

I hope the above content marketing tactics inspire you to ramp up your content efforts.  I feel it’s all about changing the mindset and following a framework. Forget about your competitors. Remember, to equally distribute your efforts between writing and promotion. 

I understand implementing these changes might seem difficult at the start. But trust me, once you start focusing on driving organic traffic to your blog you’ll see amazing results. Just align your activities with the goal of ranking on Google. 

Image Credit: austin distel; unsplash

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Himanshu Gupta

I’m a blogger and I handle content marketing at Exotel. I love marketing, growth hacking & reading growth stories.

6 Ways to Improve Your Small Business SEO in 2020

Small Business SEO – Here are some effective techniques and tools to build a quality SEO strategy for smal business on a budget in 2020.


5 min read

Opinions expressed by Entrepreneur contributors are their own.

Creating an SEO strategy for your small business demands time, research and investment. And although you might be able to manage the first two, money’s much harder to spare for SMBs — more than 80 percent of small businesses fail because of cashflow problems. That’s especially an issue today, as the U.S. and the world economy face the potential of a financial recession.

But there’s no getting around it: SEO is crucial to reach target customers and increase visibility. That’s why annual investment in SEO has reached $80 billion in the United States alone and is set to keep growing. 

Yet good SEO doesn’t have to cost big bucks. Even the smallest business can still take advantage of various effective techniques and tools to build a quality SEO strategy on a budget. Here are some of the best ways to do it in 2020.

Why SEO’s crucial for small businesses

One of the biggest reasons why SEO is crucial for small businesses is that more than half of all website traffic is generated by organic searches, while paid searches account for just 15 percent.

Even if you’re in the paid search camp, it is worth recognizing that between 70 and 80 percent of people ignore paid results completely, and some even feel distrustful of businesses with sponsored listings. 

An SEO focus also helps small businesses create user-friendly websites that incorporate smooth navigation, valuable content and make solving problems easy. This contributes to a stronger customer experience, which 66 percent of consumers consider more important than pricing.

And by increasing website traffic through effective SEO, businesses can gather more analytics data to understand their audience better over time. 

Six things you can do to help your SEO

There are many things you can do to help your business with SEO. Experts can come up with an almost infinitely long list. Here are some of the most important places to start, though.

1. Start a blog 

Any small business without a blog is missing out on the chance to extend its reach and increase traffic, as companies publishing blogs get 97 percent more backlinks than those that don’t.

Blogging is a simple way to add keywords to a website organically, and creating regular fresh content means search engine indexers will visit the site more often. They’re more likely to recognize the valuable content that builds over time and increase the site’s ranking. 

Developing personas based on audience goals, age, buying habits, interests, etc. can help businesses maximize their blog posts’ relevance. 

2. Optimize for mobile devices

Google started mobile-first indexing a little while ago, using the mobile versions of web pages to determine ranking. This is to ensure the growing number of mobile searchers find what they need conveniently and efficiently, as more than half of all searches come from mobile devices. 

Small businesses on a budget can use Google’s free mobile-friendly test tool to assess how well-optimized their site is for smartphones. Reducing load times, enabling Accelerated Mobile Pages (AMP) and reducing the size of media will all help to increase mobile performance. 

3. Pay attention to metadata

There are many factors that influence an SMB’s ranking on Google. Metadata is still an important factor, even if it isn’t the only one.

Optimizing a site’s metadata involves tweaking titles, descriptions and URLs to increase visibility. Titles should include the page’s target keywords without impacting readability. Meta descriptions should be no more than 160 characters and provide a quick breakdown of a page’s content or purpose. Good URLs typically include keywords but are short, as longer URLs can leave search engines struggling to understand a page’s topic.

4. Make a sitemap

Creating a sitemap makes search engines’ work easier by eliminating the risk of errors, especially for large websites or those with a small number of external links. 

Sitemaps are easy to generate, and there are plenty of free tools available to do this for you. One you might consider is XML Sitemaps, but there are many. When the sitemap is complete, submit it to Google through the Search Console and add it to your site’s root folder.

5. Take advantage of inexpensive tools

There are some terrific free or “free-mium” SEO tools available for small businesses on a budget. One is SEMrush, which is immensely popular. It performs an in-depth SEO audit of any site and undertakes competitive analysis, topic research and more.

Another option is the free to try GrowthBar. It’s ideal for keyword and backlink research, studying domain authority and understanding traffic value, with a user-friendly dashboard accessible from search engine results pages (SERPs). 

Finally, try Google PageSpeed Insights. This free tool checks the speed of any site and user experience with a simple score-based insight. Use this to identify slow pages and ways to improve their speeds.

6. Invite customers to leave reviews

Reviews help small businesses in a number of ways. First, they help build credibility and gain trust when they appear on SERPs. Seeing a company has five stars while the others have just four or three can make customer decisions easier, as 88 percent of people trust online reviews just as much as a personal recommendation

Encouraging customers to leave reviews creates more fresh content related to your business, and if they contain keywords, all the better. Invite customers to write reviews after they make a purchase, whether on Google or a dedicated reviews site.

Follow these tips to build an effective SEO strategy on a budget in 2020. Small businesses face immense competition from established brands, but there’s still plenty you can do to boost your SEO without substantial funds.

Take advantage of tools and commit to publishing new content on a regular basis. Over time, even the smallest business can help increase its visibility and climb the SERPs.

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20 Free Email Marketing Tools to Check Out in 2020

With an average expected ROI of $42 for every $1 you spend on email marketing, here are 20 effective free email marketing tools to choose from

With about 293.6 billion emails being sent and received each day, it takes the right tools to ensure your marketing messages stand out from the crowd (and get delivered in the first place). However, with an average expected ROI of $42 for every $1 you spend on email marketing, there’s a reason so many brands are making sizable investments in email marketing.

Of course, part of the reason you can achieve such an amazing ROI is that there are many effective free email marketing tools to choose from. But not every tool matches every company’s needs.

Because of that, let’s consider 20 that might fit the bill.

#1: HubSpot

Monthly Send Limit: 2,000 email sends per calendar month

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Nothing can ruin an email marketing campaign faster than a poorly designed email that doesn’t display correctly. If you can’t send an email properly, customers likely won’t trust you to do anything else.

With HubSpot, you won’t need an IT team at the ready to draft professionally designed email campaigns that display responsively across all platforms. By customizing goal-based templates with its easy-to-use drag-and-drop editor, you can quickly add images, calls to action, custom color schemes, and content.

Key Features:

  • Personalize your emails to increase open rates and click-throughs. Personalization can be based on list membership, contact record information, or subscribers’ life cycle stage.
  • Schedule your email campaigns so they arrive in a prospect’s inbox at the optimal time for engagement.
  • Focus on optimizing your campaigns with A/B tests and analytics. Test which subject lines, content, calls to action, and images generate the most engagement.

#2: Mailchimp

Monthly Send Limit: 12,000 email sends per month, up to a subscriber limit of 2,000

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With a free plan that offers up to 12,000 email sends for up to 2,000 subscribers a month, Mailchimp is an ideal choice for marketers who are working for small- or medium-sized businesses.

But note that unless you have a premium plan, you won’t have full access to its support system. Likewise, Mailchimp branding will be in the footer of your emails.

Key Features:

  • It easily integrates with your e-commerce business through WooCommerce and Magento.
  • It also integrates with WordPress.
  • You can optimize your campaigns with A/B tests.

#3: SendPulse

Monthly Send Limit: 15,000 emails per month for free for up to 2,500 subscribers

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When creating a professionally designed email, you can choose from SendPulse’s more than 130 templates or create your own with its intuitive drag-and-drop editor. Additionally, the simplicity of the design process allows you to quickly and easily build slick emails or modify a template to sync with your company’s branding.

Key Features:

  • With the free plan, you’ll still have access to SendPulse’s robust support team, including live chat support.
  • Take advantage of the “Resend” feature, which allows you to resend any emails that haven’t been opened with a different subject line. While this can capture new prospects, it can also help you figure out what drives the most engagement.
  • You can purchase access to additional features individually, paying only for what you truly need.

#4: Omnisend

Monthly Send Limit: 15,000 emails per month

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Source: Omnisend homepage

On average, your marketing emails are only getting opened 20 percent of the time. That means a significant number of subscribers aren’t ever seeing what you have to say.

With Omnisend’s most popular feature, Campaign Booster, you can resend your emails to only the people who didn’t open them the first time. This powerful feature can increase sales by up to 30 percent.

Key Features:

  • Use A/B testing to determine which subject line is best for engaging your audience.
  • Take advantage of Omnisend’s powerful content editor, which allows you to quickly build engaging emails.
  • Try boosting your click-through rate with Omnisend’s Gift Box, Scratch Card, or unique Discount Coupon Codes.

#5: Zoho Campaigns

Monthly Send Limit: 12,000 emails per month for up to 2,000 subscribers

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Zoho Campaigns is really only ideal if you’re already using Zoho CRM. The seamless integration between the two tools (even if you’re just using the free plan) can help get your email marketing campaigns rolling.

Key Feature:

  • Test various aspects of your campaigns with A/B testing.

#6: Moosend

Monthly Send Limit: Unlimited email campaigns per month, with up to 1,000 subscribers

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If you’re new to email marketing, Moosend is the ideal solution for your company. Though it doesn’t offer a CRM, the free version of Moosend is packed with useful features to help you get started.

Note that if you’re quickly scaling your business, you won’t want to get too used to the free version — you’re limited to 1,000 subscribers.

Key Features:

  • It offers automation triggers for your email marketing campaigns.
  • It provides real-time analytics.

#7: Sendinblue

Monthly Send Limit: 300 email sends per day (approx. 9,000 emails per month), with unlimited contacts

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If you need a tool that’s less about marketing and more about transactional emails, Sendinblue is the right option. With extensive developer APIs, you can integrate the system to efficiently help with forgotten passwords, invoice receipts, or any other types of basic transaction emails. Overall, the email marketing tool is simple to use, but the primary interface offers so many options that it can be overwhelming for a new user.

Key Features:

  • It offers a vast array of templates that are easily personalized.
  • It provides access to an intuitive workflow editor.
  • Deliverability rates are not an issue with Sendinblue.

#8: Mailjet

Monthly Send Limit: 200 emails per day (approximately 6,000 emails per month)

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Mailjet’s user-friendly design allows you to quickly roll out your email campaign to an unlimited number of contacts. The free plan hooks you up with full API access.

Key Feature:

  • Mailjet provides access to an advanced email editor. Note that the free plan doesn’t include automation features or A/B testing.

#9: Benchmark

Monthly Send Limit: 2,000 subscribers and 14,000 emails per month

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(Image from https://blog.hubspot.com/marketing/best-free-email-marketing-tools)

Designed to meet the needs of enterprise-level businesses, Benchmark offers one of the top email marketing services for organizations experiencing rapid growth.

However, there are drawbacks to the system. The free version doesn’t offer automation features or A/B testing, and contacts can only be added through Benchmark subscriber forms.

Key Features:

  • It offers an easy-to-use drag-and-drop editor.
  • Its sign-up forms for campaigns are straightforward.
  • It facilitates basic drip campaign functionality.

#10: MailerLite

Monthly Send Limit: 12,000 emails per month, with up to 1,000 subscribers

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MailerLite is an ideal system for your small business if you send lots of marketing emails to a relatively small subscriber list.

Key Feature:

  • A solid preview tool allows you to see what your email looks like on a desktop computer, as well as a mobile device, before sending it. Note that integration and API features fall short of many companies’ needs.

#11: ExpressPigeon

Monthly Send Limit: 1,000 messages for up to 500 subscribers; one user only

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ExpressPigeon allows you to quickly design and personalize emails for a relatively small subscriber list. This makes it ideal for companies focused on high-priority subscribers. Though you get all the premium features with the free plan, you’ll have to be prepared to upgrade soon if your business really gains traction with email marketing.

Key Features:

  • You can create automated email responses for when you can’t get back to clients immediately.
  • It offers access to some of the best customer service in the industry.

#12: Sender

Monthly Send Limit: 15,000 emails per month for up to 2,500 subscribers

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From Sender Homepage

Sender’s intuitive drag-and-drop editor makes it easy to quickly design powerful content. It also ensures that your messages get where they’re supposed to be going.

Key Features:

  • It offers advanced email analytics allow you to tweak and optimize your email campaigns.
  • You can create push notifications as part of a more advanced marketing campaign.

#13: Freshmarketer

Monthly Send Limit: Free for up to 500 contacts

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From Freshmarketer homepage

With Freshmarketer (brought to you by Freshworks), you can upload HTML code or use its drag-and-drop email builder to design engaging email content. Additionally, the tool provides hundreds of responsive templates that will appear exactly as expected on a desktop computer or mobile device.

Key Features:

  • Personalizing emails for your subscribers is simple and effective.
  • Trigger-based customer journeys ensure your audience is getting the right messages at the right time as they move down your sales funnel.
  • It also facilitates single-location contact management for your business.

#14: Wix ShoutOut

Monthly Send Limit: Three ShoutOuts per month, where you can send up to 5,000 emails

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From Wix ShoutOut homepage

If you’re already using Wix as your website builder, Wix ShoutOut is probably the most logical email marketing tool for your business. The intuitive editor allows you to quickly create a background, style text, and add your logo to a responsive design.

Key Features:

  • Design a custom signup form to help build your subscriber list.
  • Utilize powerful social media tools to share emails on social media platforms or easily transform them into Facebook Ads.

#15: EngageBay

Monthly Send Limit: 1,000 contacts and 1,000 branded emails per month

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EngageBay allows you to create appealing email designs with an intuitive drag-and-drop email builder. Effortlessly integrate social share buttons, images, and text into design blocks.

Key Features:

  • Segment and target subscribers based on a variety of filters, including country, source, tag, and date the subscriber account was created.
  • Rich-text formatting takes your emails to the next level of engagement.
  • Personalization is automated, including subscribers’ first and last names.

#16: Mailgun

Monthly Send Limit: 5,000 emails monthly for three months (you then pay for what you use)

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Mailgun marketing software gives you access to powerful APIs that allow you to track personalized emails. This focus makes it ideal if you’re managing a lot of transactional emails.

Key Features:

  • A/B testing with tagging and tracking allows you to get better insights into what’s best connecting with your subscribers.
  • Advanced analytics assist you in recognizing patterns so you can optimize the frequency of the messages you send and when you send them.

#17: FreshMail

Monthly Send Limit: 200 emails per month, with up to 500 subscribers

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Award-winning artists have created stunning templates for newsletters and emails on FreshMail. However, limits on the number of subscribers and the emails you can send makes this tool best for businesses in niche markets.

Key Feature:

  • No coding skill is required to create beautiful emails with FreshMail’s template editor.

#18: EmailOctopus

Monthly Send Limit: 10,000 emails per month, with up to 2,500 subscribers

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EmailOctopus offers stellar templates, in addition to the option to build your own responsive email designs.

Key Features:

  • Create automated email sequences to save time and energy.
  • Take advantage of advanced analytics to keep track of every unsubscribe, click, and bounce.

#19: Pepipost

Monthly Send Limit: 30,000 emails in the first month, with a daily limit of 1,000 emails and 3,000 emails per month and a daily limit of 100 emails for the succeeding months

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Pepipost offers a robust suite of email marketing tools to help you optimize campaigns and increase engagement. From email tracking to a globally distributed email API service, Pepipost gives you in-depth data to improve your email marketing performance.

Key Features:

  • Use webhooks for real-time tracking of email activity.
  • The stats API allows you to remotely call up and download email activity logs.
  • Use custom metadata to keep track of email messages and link to responses.

#20: Right Inbox

Monthly Send Limit: The free version of Right Inbox allows you to sync an unlimited number of emails via your CRM and provides 10 monthly “send later,” reminder, and private note emails.

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Right Inbox’s add-on feature brings tools and functionality to Gmail that the format doesn’t offer on its own. Also, it includes five templates and five different signatures per account.

Key Features:

  • Add contextual notes visible to you only.
  • Sync and push CRM-originated conversations without leaving Gmail.

Final Thoughts: 20 Free Email Marketing Tools To Check Out in 2020

Because of email’s influence on visibility and decision-making, it’s essential to have the right tools to get your email marketing campaign off the ground in 2020. But the best email marketing tool for your company depends on the kind of campaigns you run and the size of your business.

However, with so many high-quality options, you’ll without a doubt find one to fit your needs. Because of its importance, remember to do your due diligence and test options out.

Tell us what you care most about regarding email marketing tools below.

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Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com.