YouTube Introduces Non-Skippable 30-Second TV Ads
YouTube is introducing 30-second non-skippable ads for connected televisions (CTVs), merging two consecutive 15-second ad slots into a single longer-form ad. Responding To A Shift in Creation & Consumption The format of YouTube content has expanded broadly, from 15-second Shorts to 15-hour live streams. The latest Nielsen Gauge Report shows YouTube’s viewership has significantly increased. … Read more
