The Ultimate Guide to Account-Based Marketing (ABM)

The Ultimate Guide to Account-Based Marketing (ABM)

Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time trying to market to unqualified leads who aren’t the right fit for your business. You can move straight into the phases of engaging and delighting your target accounts. Talk about efficiency, right? … Read more

Optimizing ABM with Influencer Marketing at #B2BMX

Account based marketing (ABM) is the hybrid sales/marketing/revenue discipline that is shaking up the status quo for marketers and sales pros alike. There are as many definitions of ABM as there are accounts to target, but I’m partial to this one from LinkedIn’s Megan Golden:  “ABM is a strategy that directs marketing resources to engaging…

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