Gone are the days of using only open and click-through rates to evaluate your email’s performance. Even with increasing data privacy regulations, marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Ready to lift your email reporting to the next level? Here are four metrics you … Read more
Google has announced that it will discontinue its “people cards” feature in Google Search on April 7. The decision comes after Google realized the feature was not as helpful for users as initially hoped. People cards were introduced in 2020 to make it easier for individuals to highlight information about themselves on Google Search, such … Read more
Emails can feel a bit predictable with an image here, a block of text there. One way to liven up the subscriber experience? Background images! They add another dimension to your design, making your emails “pop.” When done well, they make your email feel like a million bucks. Keep reading for: The benefits of background … Read more
In today’s digital-centric world, establishing a notable online presence for your personal branding has become more crucial than ever. The fastest and easiest way to gain a presence on Google is by typing the query: Add Me to Search. All you need is a mobile device with internet access, a personal Google account, and Web … Read more
Google announced the launch of a new experiment called Notes that will allow users to view and share tips alongside search results, per an announcement released Tuesday morning. Notes is being released through Google’s Search Labs, which offers early previews of experimental features so users can test new capabilities not yet available widely. Google has … Read more
In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send those all important event reminders. Why You Should Use Calendar Links in Email Campaigns To ensure that guests actually show up, … Read more
Are you using Instagram for a while now, then you would know that Instagram reels are a very popular way of creating video content. Instagram reels were made as a rival to the video content platform TikTok. Just like TikTok, here you can make video content from 15 seconds up to 1 minute long. To … Read more
Google has introduced the ability for businesses to add social media profile links directly in their Google Business Profile. This new option enables companies to showcase their social media presence alongside other information in Google Search and Maps. By having social media links accessible on their Google Business Profile, businesses can provide customers with more … Read more
Instagram announced music for carousel posts, collabs, and a sticker that invites followers to submit user-generated content. The series of new features provides users with enhanced ways to create, work together with other creators, and encourage interaction with followers. Screenshots from Instagram, August 2023 Add Music To Photo Carousels Building on the launch of music … Read more
![How to Add Social Media Icons to Your Email Signature [+ Free Resources]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/email-signature-Jul-25-2023-03-50-33-9137-PM.pngkeepProtocol.png "How to Add Social Media Icons to Your Email Signature")
Did you know that a whopping 78% of consumers are willing to purchase from a company after having a positive experience with them on social media? But that can’t happen if they are unable to find your company’s social media channels in the first place. Adding social media icons to your email signature is a … Read more
In a recent study, we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results that both types of SEO content generated over the course of a year: Do these results mean you should ditch your blog strategy in favor … Read more
To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. … Read more
Every brand owner wants their website to circulate the search engine and be visible to – and visited by – numerous people. While guest posting and agreements to refer to your site with other blogs and pages are terrific and should be a part of your expanding strategy, there are more ways to get into … Read more
🚨 Call the SEO word police. These days in the SEO world, sometimes it’s more complicated than ever to tell what’s hot and what’s not when it comes to SEO terminology, phrases, and words. As brands and marketers start to embrace Web3, the next generation of the internet terms come and go. To ensure you … Read more
Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services. Source link
