Apple is reportedly planning to redesign Safari to focus on AI search engines. According to recent testimony in the Google antitrust case, this comes as the company prepares for possible changes to its profitable Google deal. Apple Signals Shift In Search Strategy Eddy Cue, Apple’s senior vice president of services, testified that Safari searches dropped … Read more
Here’s a question: How can you boost the performance of your Instagram posts and reels in one minute or less? The answer lies in your Instagram Stories. I do this for every post I share on Instagram, and it never fails to help my content gain traction. That’s because reposting my feed posts to my … Read more
Google’s John Mueller offered an overview of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) at the Search Central Live NYC event and affirmed why it matters for some sites and why it’s not something SEOs can add to a website. EEAT’s Relation To Quality Raters And YMYL Websites John Mueller started this part of his discussion … Read more
As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed digital marketing books can quickly become obsolete, which is why I’ve turned to digital marketing ebooks. Don’t get me wrong, I will always read physical books when it comes to evergreen marketing topics. However, when it … Read more
Link sharing on social media is always an adventure. Some social media platforms make it easier than others — Instagram allows you to link directly from your Stories and in your bio — but adding a link to your TikTok bio is still a fiddly process. In this article, I’ll walk you through exactly how … Read more
The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping. At least, that’s how this marketer’s story arc went. The platform has gone from a simple feed of blurry … Read more
As a youngster, way back in 2010, I remember watching a YouTube video that fascinated me. I was learning to play the keyboard at the time and came across an upload by MysteryGuitarMan that lets you play a song by clicking on piano keys displayed on the screen. My song of choice? “Mary had a … Read more
![How to Add Text to A GIF [Tutorial]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/text-3.webpkeepProtocol.webp "How to Add Text to A GIF [Tutorial]")
As a marketer, I’ve created a lot of digital graphics throughout my career. However, it wasn’t until recently that I started looking into creating GIFs. For some reason, I’d always assumed creating custom animated graphics would be a time-consuming process that required a skill set I simply didn’t have. Turns out, I was wrong. In … Read more
Gone are the days of using only open and click-through rates to evaluate your email’s performance. Even with increasing data privacy regulations, marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Ready to lift your email reporting to the next level? Here are four metrics you … Read more
Google has announced that it will discontinue its “people cards” feature in Google Search on April 7. The decision comes after Google realized the feature was not as helpful for users as initially hoped. People cards were introduced in 2020 to make it easier for individuals to highlight information about themselves on Google Search, such … Read more
Emails can feel a bit predictable with an image here, a block of text there. One way to liven up the subscriber experience? Background images! They add another dimension to your design, making your emails “pop.” When done well, they make your email feel like a million bucks. Keep reading for: The benefits of background … Read more
In today’s digital-centric world, establishing a notable online presence for your personal branding has become more crucial than ever. The fastest and easiest way to gain a presence on Google is by typing the query: Add Me to Search. All you need is a mobile device with internet access, a personal Google account, and Web … Read more
Google announced the launch of a new experiment called Notes that will allow users to view and share tips alongside search results, per an announcement released Tuesday morning. Notes is being released through Google’s Search Labs, which offers early previews of experimental features so users can test new capabilities not yet available widely. Google has … Read more
In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send those all important event reminders. Why You Should Use Calendar Links in Email Campaigns To ensure that guests actually show up, … Read more
Are you using Instagram for a while now, then you would know that Instagram reels are a very popular way of creating video content. Instagram reels were made as a rival to the video content platform TikTok. Just like TikTok, here you can make video content from 15 seconds up to 1 minute long. To … Read more
Google has introduced the ability for businesses to add social media profile links directly in their Google Business Profile. This new option enables companies to showcase their social media presence alongside other information in Google Search and Maps. By having social media links accessible on their Google Business Profile, businesses can provide customers with more … Read more
Instagram announced music for carousel posts, collabs, and a sticker that invites followers to submit user-generated content. The series of new features provides users with enhanced ways to create, work together with other creators, and encourage interaction with followers. Screenshots from Instagram, August 2023 Add Music To Photo Carousels Building on the launch of music … Read more
![How to Add Social Media Icons to Your Email Signature [+ Free Resources]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/email-signature-Jul-25-2023-03-50-33-9137-PM.pngkeepProtocol.png "How to Add Social Media Icons to Your Email Signature")
Did you know that a whopping 78% of consumers are willing to purchase from a company after having a positive experience with them on social media? But that can’t happen if they are unable to find your company’s social media channels in the first place. Adding social media icons to your email signature is a … Read more
