The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers. As a result, there has been a notable change in both marketer and buyer priorities in recent years. Speaking with our clients and partners, I have observed that in 2024, marketers’ … Read more
![5 Concerns Marketers Have About AI & How Leadership Can Address Them [New Data + Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/ai-fears.pngkeepProtocol.png "5 Concerns Marketers Have About AI & How Leadership Can")
Though generative AI is everywhere, the fear around the state of AI is real. From our survey of 1350+ business professionals in the US, including marketers, we found that 63% of marketers not already using generative AI are not looking to start. Yet, there are vast amounts of data and use cases to support AI … Read more
When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. It’s nearly impossible to make a perfectly neutral statement that will satisfy all points of view, which is what many brands try to do … Read more
Google has announced several updates coming to the address bar in the Chrome web browser, aiming to help users find websites faster. The improvements will roll out over the next few months on desktop and mobile versions. What’s Changing? The address bar is the text field at the top of the Chrome browser window where … Read more
![Professional Email Address: How to Create One [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/professional-email-address-2.jpgkeepProtocol.jpeg "Professional Email Address: How to Create One [+ Examples]")
News flash — your email address from high school won’t cut it in the real world. Even if “baseballbro25@aim.com” is a reminder for your athletic years, it’s not a professional email address and can result in your email being ignored. That said, there’s probably at least one person who has the same name as you, … Read more
When starting a business, you will likely run into various challenges along the way. One of the biggest challenges for budding entrepreneurs can be finding adequate office space, from securing something that aligns with your budget to find a desirable location; at times, searching for office space can feel like a near impossible task. As … Read more
In the era of text messaging, Formal addressing seems outdated. But when it’s all about your business, You have to maintain professionalism. Cause you know the first impressions are important and “You never get a second chance to make a first impression” -said Will Rogers. At the very beginning, when you are about to write … Read more
