A non-profit professional organization, Paid Search Association (PSA), hosted an “AMA” event with Google Ads liaison Ginny Marvin. The session via Slack allowed PSA members to ask Marvin anything related to paid search that was on their minds. During the 1-hour event and with over 15 questions submitted, it was clear what was on everyone’s … Read more
YouTube’s content moderation policies have long been controversial among creators. In a new video, Matt Halpern, who leads YouTube’s Trust and Safety team, openly discussed the difficulties in enforcing rules on the world’s biggest video-sharing site. As YouTube keeps growing, finding the perfect balance between allowing freedom of expression and maintaining safety becomes more complex. … Read more
Your subject line, preview text, and sender name (aka, the “envelope”) are key to getting your subscribers to open your email. But what about after they open—and have something to say? Sometimes overlooked, the reply-to email address and from name are key identifiers for your subscribers—especially if they choose to reply to an email (which … Read more
