Big news from Meta: Threads, the platform everyone rushed to last summer, is officially testing ads. In its announcement today, Threads is launching an image ads test with select brands in the United States and Japan. For now, this is just a trial run with a handful of brands, but it’s a clear sign that … Read more
Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and exclusion tools. Improved reporting provides clearer insights into search and asset performance. Updates focus on transparency, actionable data, and high-value customer targeting. Source link
When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing — minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. It’s about grabbing their attention and winning them over without “paying” for … Read more
Following on the footsteps of Performance Max campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads. This new feature allows advertisers to create a single campaign that seamlessly integrates various ad formats, including native, display, and online video ads. Upon its launch, multi-format campaigns for Audience ads are available globally and now the default selection … Read more
TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity, TikTok offers marketers a golden opportunity to reach engaged audiences in fresh ways. But setting up a campaign is only the beginning. Once your ads … Read more
This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback. I won’t cover every big update here, but building on a talk I gave at Hero Conf in San Diego recently, I’ll highlight some of … Read more
Microsoft released several updates on Copilot and ads in October this year. Following that, at the recent Microsoft Advertising Partner Pulse meeting*, Microsoft dove deeper into the updates, including results of research, enhanced Copilot ad integration, and optimization best practices for Performance Max campaigns, among others. These updates mark more steps forward in Microsoft’s effort … Read more
TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity, TikTok offers marketers a golden opportunity to reach engaged audiences in fresh ways. But setting up a campaign is only the beginning. Once your ads … Read more
Google announced it will launch a new Dating and Companionship Ads policy and certification program on March 4. This update aims to improve oversight of dating ads on Google’s advertising platforms. New Policy Highlights Advertisers must get certification from Google to run dating or companionship ads under the new policy. The policy bans certain ads, … Read more
![[B2C Marketers] 5 Tips To Drive More Revenue With Google Ads AI](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/B2C-Marketers-5-Tips-To-Drive-More-Revenue-With-Google.png "[B2C Marketers] 5 Tips To Drive More Revenue With Google")
This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan to increase their investment in AI this year, primarily focusing on boosting their Return on Ad Spend (ROAS). If you’re … Read more
Google has announced an expansion of its Travel Feeds feature for Search Ads. This update allows hotel advertisers to directly include more detailed information from their feeds in search results. A Google support page reads: “When you link your Hotel Center to Google Ads, Google will automatically enrich existing Search ad formats with prices, images, … Read more
Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV (CTV) video ad opportunities alongside standard video and display ads. Both Google Ads and Microsoft Ads provide advertisers with convenient access to a wide range of inventory and scale through their platforms. What’s especially useful is that CTV … Read more
The latest question for Ask A PPC is based on Ad Strength and Creative. It comes from Isha in Delhi, who asks: “Should extended text ads be paused or kept running as we can’t edit?” The short answer is the age-old, “It depends.” However, recent data indicates there may be more value in moving away … Read more
Microsoft Ads made some significant enhancements for ads in Copilot last week. Not only have they made updates to the Copilot user experience, they’ve integrated more AI features for advertisers within Microsoft Ads. These updates continue to shape how users interact with Copilot and how advertisers interact with the Microsoft Ads platform. Let’s take a … Read more
Mastering effective ad copy is crucial for achieving success with Google Ads. Yet, the PPC landscape can make it challenging to discern which optimization techniques truly yield results. Although various perspectives exist on optimizing ads, few are substantiated by comprehensive data. A recent study from Optmyzr attempted to address this. The goal isn’t to promote … Read more
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads. (I’m sorry I can’t offer up a more recent fall-inspired album. To be fair, I’m still obsessed with my “Summer 2019” mix.) Keep reading … Read more
TikTok is no longer just a platform for viral dances and meme-worthy content. With its latest feature, Search Ads, TikTok is positioning itself as a serious player in the world of paid search marketing. Announced on September 24th, TikTok launched its highly anticipated Search Ads in the United States, giving marketers a new way to … Read more
Just in time for the holiday advertising surge, Reddit announced new AI and automation features to its Ads Manager. In their announcement last week, Reddit unveiled three distinct features to help advertisers unlock new opportunities for growth. These new features aim to especially help SMBs or any advertiser looking to get started in Reddit Ads. … Read more
