How to Optimize TikTok Ads Like a Pro: The 5-Step Guide

How To Optimize TikTok Ads After You Set Up Your Campaign

TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity, TikTok offers marketers a golden opportunity to reach engaged audiences in fresh ways. But setting up a campaign is only the beginning. Once your ads … Read more

Google Ads 2024 Recap: With An Eye To 2025

Google Ads 2024 Recap: With An Eye To 2025

This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback. I won’t cover every big update here, but building on a talk I gave at Hero Conf in San Diego recently, I’ll highlight some of … Read more

Insights From Microsoft Ads Partners: Copilot And PMax

Insights From Microsoft Ads Partners: Copilot And PMax

Microsoft released several updates on Copilot and ads in October this year. Following that, at the recent Microsoft Advertising Partner Pulse meeting*, Microsoft dove deeper into the updates, including results of research, enhanced Copilot ad integration, and optimization best practices for Performance Max campaigns, among others. These updates mark more steps forward in Microsoft’s effort … Read more

How To Optimize TikTok Ads After You Set Up Your Campaign

How To Optimize TikTok Ads After You Set Up Your Campaign

TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity, TikTok offers marketers a golden opportunity to reach engaged audiences in fresh ways. But setting up a campaign is only the beginning. Once your ads … Read more

Google Announces New ‘Dating & Companionship’ Ads Policy

Google Announces New ‘Dating & Companionship’ Ads Policy

Google announced it will launch a new Dating and Companionship Ads policy and certification program on March 4. This update aims to improve oversight of dating ads on Google’s advertising platforms. New Policy Highlights Advertisers must get certification from Google to run dating or companionship ads under the new policy. The policy bans certain ads, … Read more

[B2C Marketers] 5 Tips To Drive More Revenue With Google Ads AI

[B2C Marketers] 5 Tips To Drive More Revenue With Google Ads AI

This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan to increase their investment in AI this year, primarily focusing on boosting their Return on Ad Spend (ROAS). If you’re … Read more

Google Expands Travel Feeds In Search Ads

Google Expands Travel Feeds In Search Ads

Google has announced an expansion of its Travel Feeds feature for Search Ads. This update allows hotel advertisers to directly include more detailed information from their feeds in search results. A Google support page reads: “When you link your Hotel Center to Google Ads, Google will automatically enrich existing Search ad formats with prices, images, … Read more

Why Connected TV Ads Are A Power Play For A Successful Ad Strategy

Why Connected TV Ads Are A Power Play For A Successful Ad Strategy

Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV (CTV) video ad opportunities alongside standard video and display ads. Both Google Ads and Microsoft Ads provide advertisers with convenient access to a wide range of inventory and scale through their platforms. What’s especially useful is that CTV … Read more

Ask A PPC: Should I Pause My Expanded Text Ads

Ask A PPC: Should I Pause My Expanded Text Ads

The latest question for Ask A PPC is based on Ad Strength and Creative. It comes from Isha in Delhi, who asks: “Should extended text ads be paused or kept running as we can’t edit?” The short answer is the age-old, “It depends.” However, recent data indicates there may be more value in moving away … Read more

Microsoft Ads Makes Copilot Advancements

Microsoft Ads Makes Copilot Advancements

Microsoft Ads made some significant enhancements for ads in Copilot last week. Not only have they made updates to the Copilot user experience, they’ve integrated more AI features for advertisers within Microsoft Ads. These updates continue to shape how users interact with Copilot and how advertisers interact with the Microsoft Ads platform. Let’s take a … Read more

Ad Copy Tactics Backed By Study Of Over 1 Million Google Ads

Ad Copy Tactics Backed By Study Of Over 1 Million Google Ads

Mastering effective ad copy is crucial for achieving success with Google Ads. Yet, the PPC landscape can make it challenging to discern which optimization techniques truly yield results. Although various perspectives exist on optimizing ads, few are substantiated by comprehensive data. A recent study from Optmyzr attempted to address this. The goal isn’t to promote … Read more

Zapier's Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He's All-In on Influencer Marketing

Zapier's Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He's All-In on Influencer Marketing

Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads. (I’m sorry I can’t offer up a more recent fall-inspired album. To be fair, I’m still obsessed with my “Summer 2019” mix.) Keep reading … Read more

TikTok Enters Search Ads Market in United States

TikTok Enters Search Ads Market in United States

TikTok is no longer just a platform for viral dances and meme-worthy content. With its latest feature, Search Ads, TikTok is positioning itself as a serious player in the world of paid search marketing. Announced on September 24th, TikTok launched its highly anticipated Search Ads in the United States, giving marketers a new way to … Read more

Reddit Announces AI & Automation Features To Its Ads Manager

reddit ads updates

Just in time for the holiday advertising surge, Reddit announced new AI and automation features to its Ads Manager. In their announcement last week, Reddit unveiled three distinct features to help advertisers unlock new opportunities for growth. These new features aim to especially help SMBs or any advertiser looking to get started in Reddit Ads. … Read more

Google Ads Tutorial: How to Leverage AI Video Enhancements

google ads tag installation tutorial

Earlier this year, Google introduced new AI features into its Google Ads platform to help streamline work for many advertisers. One of those new features comes in the form of AI video enhancements. This is no surprise since video makes up over 65% of all internet traffic. Read on to learn more about the AI … Read more

Google Ads Rolls Out New Performance Max Insights And Controls

Google Ads Rolls Out New Performance Max Insights And Controls

Google announces updates for Performance Max campaigns, including creative reporting, insights, and increased advertiser controls. Google adding new creative asset reporting for Performance Max campaigns. More insights and customization options coming to Performance Max reports. Advertisers getting more controls like negative keywords for Performance Max. Source link

Google Ads To Phase Out Enhanced CPC Bidding Strategy

Google Ads To Phase Out Enhanced CPC Bidding Strategy

Google has announced plans to discontinue its Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns. This change, set to roll out in stages over the coming months, marks the end of an era for one of Google’s earliest smart bidding options. Dates & Changes Starting October 2024, new search and display ad … Read more

How to Plan Your Facebook Ads Budget (And Make The Biggest Impact)

How to Plan Your Facebook Ads Budget (And Make The Biggest Impact)

If budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot of pressure. Spending recklessly can have long-term consequences on a business’ profitability. But … Read more

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