![[B2C Marketers] 5 Tips To Drive More Revenue With Google Ads AI](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/B2C-Marketers-5-Tips-To-Drive-More-Revenue-With-Google.png "[B2C Marketers] 5 Tips To Drive More Revenue With Google")
This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan to increase their investment in AI this year, primarily focusing on boosting their Return on Ad Spend (ROAS). If you’re … Read more
Google has announced an expansion of its Travel Feeds feature for Search Ads. This update allows hotel advertisers to directly include more detailed information from their feeds in search results. A Google support page reads: “When you link your Hotel Center to Google Ads, Google will automatically enrich existing Search ad formats with prices, images, … Read more
Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV (CTV) video ad opportunities alongside standard video and display ads. Both Google Ads and Microsoft Ads provide advertisers with convenient access to a wide range of inventory and scale through their platforms. What’s especially useful is that CTV … Read more
The latest question for Ask A PPC is based on Ad Strength and Creative. It comes from Isha in Delhi, who asks: “Should extended text ads be paused or kept running as we can’t edit?” The short answer is the age-old, “It depends.” However, recent data indicates there may be more value in moving away … Read more
Microsoft Ads made some significant enhancements for ads in Copilot last week. Not only have they made updates to the Copilot user experience, they’ve integrated more AI features for advertisers within Microsoft Ads. These updates continue to shape how users interact with Copilot and how advertisers interact with the Microsoft Ads platform. Let’s take a … Read more
Mastering effective ad copy is crucial for achieving success with Google Ads. Yet, the PPC landscape can make it challenging to discern which optimization techniques truly yield results. Although various perspectives exist on optimizing ads, few are substantiated by comprehensive data. A recent study from Optmyzr attempted to address this. The goal isn’t to promote … Read more
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads. (I’m sorry I can’t offer up a more recent fall-inspired album. To be fair, I’m still obsessed with my “Summer 2019” mix.) Keep reading … Read more
TikTok is no longer just a platform for viral dances and meme-worthy content. With its latest feature, Search Ads, TikTok is positioning itself as a serious player in the world of paid search marketing. Announced on September 24th, TikTok launched its highly anticipated Search Ads in the United States, giving marketers a new way to … Read more
Just in time for the holiday advertising surge, Reddit announced new AI and automation features to its Ads Manager. In their announcement last week, Reddit unveiled three distinct features to help advertisers unlock new opportunities for growth. These new features aim to especially help SMBs or any advertiser looking to get started in Reddit Ads. … Read more
Earlier this year, Google introduced new AI features into its Google Ads platform to help streamline work for many advertisers. One of those new features comes in the form of AI video enhancements. This is no surprise since video makes up over 65% of all internet traffic. Read on to learn more about the AI … Read more
Google announces updates for Performance Max campaigns, including creative reporting, insights, and increased advertiser controls. Google adding new creative asset reporting for Performance Max campaigns. More insights and customization options coming to Performance Max reports. Advertisers getting more controls like negative keywords for Performance Max. Source link
Google has announced plans to discontinue its Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns. This change, set to roll out in stages over the coming months, marks the end of an era for one of Google’s earliest smart bidding options. Dates & Changes Starting October 2024, new search and display ad … Read more
If budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot of pressure. Spending recklessly can have long-term consequences on a business’ profitability. But … Read more
Imagine browsing your favorite blog and spotting a visually engaging ad that seamlessly fits the content and stands out just enough to grab your attention. That’s the power of display advertising at work. If you’re a digital marketing professional, you’ve likely heard of display networks as part of PPC advertising. But are you using this … Read more
Getting Google Ads Certified is a great way to demonstrate a baseline learning effort and level of exposure to PPC and managing Google Ads. Whether you’re coming out of school, entering a career that involves Google Ads, or simply want to learn, it is a great place to get started. Some employees may list it … Read more
Google Ads is currently experiencing a widespread outage that has affected several components of its platform. The incident, which began on August 1, 2024, at 15:27 UTC, has left many advertisers unable to access vital tools and reports. According to the Google Ads Status Dashboard, multiple features are currently unavailable: Report Editor Dashboards Saved Reports … Read more
Google has released an update to its Publisher Tag Ads Library, introducing a new feature to improve Interaction to Next Paint (INP) scores. The update focuses on yielding during out-of-viewport ad slot insertions when using Single Request Architecture (SRA). INP Improvement: Focus On Ad Loading Efficiency The new feature allows for more strategic ad loading, … Read more
PPC ads are at the core of many marketers’ digital media mix, so it is critical to stay on top of new features and ad tech advancements. The hot topic and major changes involve AI to automate and improve the efficiency of pay-per-click campaigns. However, it’s unsurprising that AI is not replacing the marketing strategist … Read more
