AdTech

How AI Connects Martech and Adtech for Full-Funnel B2B Marketing Success

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How AI Connects Martech and Adtech for Full-Funnel B2B Marketing Success

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! B2B marketers face growing pressure to deliver results at every stage of the buyer’s journey. The convergence of advertising technology (adtech) and marketing technology (martech) is key to moving prospects from awareness to revenue. AI … Read more

Google Ordered To Sell Off Part Of Ad-Tech In EU Ruling

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Google Ordered To Sell Off Part Of Ad-Tech In EU Ruling

Big tech shakeups continue as the EU orders Google to divest parts of its advertising business. The Wednesday announcement results from the competition commission’s accusations against monopolies. The order comes similar to the recently proposed ‘AMERICA Act’ bill in the United States. The EU Ruling Explained The EU competition commission stated the issue lies “with Google … Read more

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