I can’t imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it’s clear why businesses choose to advertise and promote themselves through this medium. Social media advertising is a powerful marketing … Read more
Success in PPC has historically been measured using performance indicators like click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS). However, with the rise of AI, new technologies are having an impact on how we approach and measure performance and success, causing a major change in customer behavior. From Click-Based Metrics … Read more
A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit. While Reddit has always had more male users and still has an audience of 63.6% male users, Reddit’s visibility on Google has increased since its … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Over a decade ago, connected TV (CTV) was a growing technology but had almost zero practical use for marketers. Advertising opportunities were limited, and programmatic buying capabilities were virtually nonexistent. Fast-forward to today, and nearly … Read more
Google has announced an upcoming revision to its Gambling and Games advertising policy, which will take effect on April 14. The company shared a preview of the new guidelines before the official rollout. We observed several additions worth highlighting after comparing the preview to Google’s existing policy. Below is an overview of the changes advertisers … Read more
Advertising can pull your company forward like an 18 wheeler, but it can also create a risky dependency that backfires when you need to reduce budgets or reduce advertising spend. Think about it like over-watering a plant. Too much of a good thing can be a bad thing. Lately, I’ve encountered a lot more companies … Read more
Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a survey conducted in November 2024 among 688 marketers. Some 68% of respondents say they plan to increase spend on social media in 2025, … Read more
Your TikTok account is hitting off. You aren’t getting the cold sweats while publishing TikTik videos nowadays. And then, you wonder, how can I get more out of my TikTok strategy? Enter: TikTok ads. A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. For example, I got … Read more
Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Not quite. Here’s the issue: The more exact a marketing metric is, the easier it is to manipulate. Want a 2x ROAS? You can … Read more
We’re surrounded by ads all day, every day, but how often does one end up living rent-free in your head? And more importantly, how can you make an ad so good that it takes up prime real estate in your target audience’s head? While most of us have a pretty good idea of what advertising … Read more
The Snapchat ad ecosystem just expanded with two new placement options. On Tuesday, Snap announced they started testing on two new placements: Sponsored Snaps Promoted Places While not available to the general public yet, Snap provided information on the test, including their launch partners and more about the ad placements. The goal of these placements … Read more
Meta announces a new video tab, AI-powered ad tools, and creator partnership features. Meta is prioritizing video content across its platforms. AI-powered ad creation tools are expanding. Creator partnerships are becoming central to Meta’s advertising strategy. Source link
Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. But … Read more
Last week Greg Jarboe wrote an article for SEJ covering insights from the 2024 IAB Digital Video Ad Spend & Strategy Report which was the second part of a two-part report. The first part reported that overall spending on digital video advertising in the U.S. is projected to grow 16% and that in the last … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Marketing and advertising are experiencing an unprecedented era of transformation. Multiple market factors are at play: the potential deprecation of third-party cookies, the emergence of new alternative identifiers, Google’s privacy sandbox promises, and significant changes … Read more
I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x like I’m playing whack-a-mole. But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person … Read more
“Take this pill, and watch your migraine disappear in ten minutes!” How do drug commercials make those miracle cures sound so easy? I used to sell supplements for one fitness company in my early student years and always felt a pang of anxiety promoting products. What if they didn’t work? What if there were side … Read more
As a content growth and innovation leader for HubSpot, I know how important it is to find impactful ways to expand your brand’s reach. In my experience, one of the more effective and underrated channels for marketers is podcast advertising. Outside of work, I’m an avid podcast listener. I’ve been persuaded to test out a … Read more
