If you own a local business, it’s quickly becoming imperative to understand Google’s new Search Generative Experience (SGE) and how to adjust your local SEO strategies to maintain and even enhance your presence for optimal visibility, traffic, and revenue. The good news is if your business has been employing local SEO and content marketing best … Read more
Brand equity — that intangible asset that sets your brand apart and directly impacts its success, can either flourish or wither at the hands of artificial intelligence (AI). Using artificial intelligence in your external communications can be a threat to any brand equity you’ve built up, but does this mean you shouldn’t use it at … Read more
![How Do Ads Affect Website Visitor Behavior? [Exclusive]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/How-Do-Ads-Affect-Website-Visitor-Behavior-Exclusive.jpg "How Do Ads Affect Website Visitor Behavior? [Exclusive]")
Almost no one will ask you to show them more ads. We know ads are a powerful advertising medium and great for generating leads and sales. But your website users? A recent WARC report found that 53% of survey respondents felt that “too many ads” could actually damage a brand. There is a delicate interplay … Read more
There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains one of the most effective and trusted marketing channels because it builds a direct relationship between you and your customer. But are email marketers always happy … Read more
We are all familiar with the term OEE. It’s a great way to measure how efficient your factory is, and it can also help you see where your manufacturing process could be improved. But there are three factors that affect OEE: availability, performance, and quality. Let’s take a look at each of these so you … Read more
Question: I’m trying to grow the social media accounts for my small business, but I’ve heard that using scheduling tools can cause low engagement and reach. Is this true? The short answer is: no. Consistency is more likely to raise your reach and audience engagement — which is the primary service offered by third-party scheduling … Read more
In the last decade, social media has changed how we interact with businesses. While we might still visit physical stores to purchase goods, the average person can spend several hours each week browsing company offerings on social media and being influenced by celebrities and people they admire or envy. You may not realize that social … Read more
This week’s Ask an SEO question comes from Hrvoje in Osijek, Croatia, who asks: “Hello, we want to add a couple of sliders in our site’s main page for daily news and update the sliders every day. Is this bad for our website’s SEO? Is there anything we need to know or do for SEO? Thanks … Read more
Google’s John Mueller answered the question of how Google’s new Google Lens multisearch affects SEO. How Google Lens multisearch affects the practice of optimizing for search engines is a good question and John provided a thoughtful answer. John Mueller Discussing SEO and Multisearch Google Multisearch Google Lens is an app that’s available for both Android … Read more
Headlines in the United States have highlighted the “Great Resignation” for much of 2021. The very sound of this name gives employers stress. And many employees themselves don’t know what to make of it. Just because something has the word “great” in doesn’t mean it’s actually a good thing (i.e. The Great Depression, The Great … Read more
Russia’s largest search engine, Yandex, issued a warning March 3, 2022 stating that there are two possible scenarios that could threaten continued operations. Yandex stated that it could operate for many months should either of those scenarios be avoided. Yandex indicated that current data center and technology capacity will allow it to continue operating for … Read more
