Afford

Marketing Strategy – Inclusive B2B Marketing Techniques You Can’t Afford to Ignore

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Marketing Strategy - Inclusive B2B Marketing Techniques You Can't Afford to Ignore

In a world where diversity and inclusivity are becoming increasingly central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing strategy. In this episode of the Marketing Smarts Live Show, featured guest Sydni Craig-Hart, CEO of Smart Simple Marketing, shared her insights on inclusive B2B marketing techniques that … Read more

4 Benefits of Paid Traffic You Can’t Afford To Ignore

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If you haven’t added paid traffic to your T-shaped marketer toolbelt, you’re missing out. Paid search marketing is a proven marketing strategy for getting instant results and dialing in the four Ps of marketing: product, price, place, and promotion. Let’s talk about the benefits of paid traffic. #1: Speed The first benefit of paid traffic … Read more

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