With the rise of digital media, outdoor marketing agencies face new opportunities and challenges in reaching modern audiences. While billboards, signage and other traditional formats remain staples, agencies focused on outdoor brands are now leveraging technology to create multi-dimensional campaigns that blend online and offline worlds. For agencies specializing in the outdoor advertising space, staying … Read more
Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers’ journeys. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. As recently as 2008, influential marketers … Read more
Duda released survey results that shows digital agencies are looking forward to greater adoption of AI in 2024. The survey of over 200 digital agency leaders shows that they anticipate an increase in AI-driven savings, particularly with content-related abilities of AI but the results also indicate a concern about keeping up with the pace of … Read more
There are two very big considerations when taking on a new PPC client: Will you make money by helping this client, and will you enjoy working with them? Both of these questions factor into SQLing (sales qualified lead-ing) a prospective client. Yet they should be asked of existing clients, too. Scope creep (being asked to … Read more
![5 AI Changes For Agencies & Brands [On Demand Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/5-AI-Changes-For-Agencies-Brands-On-Demand-Webinar.jpg "5 AI Changes For Agencies & Brands [On Demand Webinar]")
Google’s algorithm is always changing. And along with new AI integrations, it’s crucial to know how your, or your clients’, websites could be affected. Are you taking advantage of these changes to keep your SEO game strong? On September 6, I moderated a webinar with Cynthia Sener and Morrissey Balsamides of Chatmeter. They discussed updates … Read more
Staying ahead of the curve is essential for agencies and brands looking to succeed in 2023. With Google’s algorithm constantly updating and AI technology quickly advancing, how can you use these changes to your advantage? How can you stay up-to-date and streamline and maximize your online reputation? In order to thrive in the world of … Read more
Wix announced a significant evolution of the platform with a new offering called Wix Studio that enables agencies to quickly scale the process of creating business websites for clients. Wix Platform Wix is known as a platform that allows individual businesses to create and maintain their own high performance websites without having to deal with … Read more
In today’s digital era, social media has become an integral part of our lives. It has not only revolutionized the way we connect with friends and family but has also transformed the way businesses communicate with their clients. For small and medium-sized enterprises (SMEs), effectively reaching out to clients and establishing meaningful connections can be … Read more
An AI (Artificial Intelligence) marketing agency is a company that combines AI technology with marketing expertise to help law firms capture the attention of clients, become more efficient, and improve profitability. In today’s legal industry, law firms always look for innovative ways to stay ahead of the competition. One avenue that has helped law firms … Read more
There have never been more high quality choices for creating a web presence as there are today, which ultimately comes down to choosing a website platform that best serves your business needs. Duda focuses on the business needs of agencies that require the infrastructure to grow with more customers. This article began with a WordPress … Read more
Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Whatever the reason, companies using agencies for … Read more
Technical SEO tools are plentiful. However, tools are just part of the equation. Tools are useless without an experienced technical SEO professional to guide the strategy and ensure successful results. But, within the hands of an experienced professional, tools can do many wondrous things. From scaling a site’s SEO effortlessly to creating content, it’s possible … Read more
Reliable SEO software suites help agencies plan campaigns, prove results, and demonstrate value to clients. These technologies can provide technical insights, performance reports, and even assistance with content creation. SaaS subscription costs can stack up and become difficult to manage, so it’s vital to ensure you’re using the best SEO software for your needs. The … Read more
Over the past 100 years, women have made great strides in the business world. According to the Women’s Business Enterprise National Council, women own 40% of all businesses. Unfortunately, the same can’t be said for marketing agencies: Only 220 of the 22,000 North American ad agencies are owned by women or nonbinary people. That split … Read more
You might think your website gives a peak user experience. But have you considered all your potential customers? Accessibility solutions can open the door for people who might otherwise be unable to fully use your site–and it’s good for business, too. Read the full article at MarketingProfs Source link
