It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in the form of live streams, YouTube videos, or Instagram Stories — marketers must include a plan to use in-stream video ads in their strategies. I’m … Read more
As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competitor launch or simply thought was a good idea. Then, they build that idea without knowing if their audience needs or wants it — they skip usability … Read more
A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written. That’s what happens when marketers ignore keyword intent, which … Read more
![Can't Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/super-bowl-ad-alternatives-1-20250130-4687316.webp.webp "Can't Afford a Super Bowl Ad? Try These Marketing Alternatives")
The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s not on your calendar already). To get 30 seconds of ad time during the big game, brands coughed up a cool $7 – $8 million per spot. If that’s not in the budget, here are … Read more
I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, that’s when smart marketing spend becomes more critical than ever. Without it, companies risk spiraling deeper into inefficiency and lost opportunities. Is your audience … Read more
![The Top Challenges Marketing Leaders Expect to Face in 2025 & How You Can Solve For Them [Expert Insights & Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/marketing-manager-challenges-1-20250127-5438007.webp.webp "The Top Challenges Marketing Leaders Expect to Face in 2025")
Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblocks might lie ahead. That’s why I dug into the biggest challenges marketers are expecting next year and how to handle them, using insights from: 300+ global … Read more
![How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/how-much-does-a-super-bowl-ad-cost-1-20250120-9019772.webp.webp "How Much Does a Super Bowl Ad Cost [& Does")
Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great. They’re also pretty expensive. And still, Fox, which holds the rights to Super Bowl LIX, easily sold all the ad spots for the big game on February 9, 2025. Let’s take a … Read more
![What Is Content Seeding & How Does It Work? Here’s the Expert Take [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/content-seeding-1-20250123-2593003.webp.webp "What Is Content Seeding & How Does It Work? Here’s")
Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketing have a lot in common — especially when it comes to content seeding. Every summer, I start a vegetable garden. I purchase seeds, plant them, tend to them, and, with … Read more
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end. Thanks to AI, no-code, and outsourcing, the smartest tech marketers are … Read more
![What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/media-mix-1-20250116-9700154.webp.webp "What Is a Media Mix & The Most Effective Types")
I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or even traditional outlets like TV and radio. This is where a solid media mix comes into play. By using multiple channels strategically, I can deliver messages more effectively, ensuring they reach … Read more
![How to Understand & Calculate Statistical Significance [+ Example]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/how-to-calculate-statistical-significance-1-20250106-7754856.webp.webp "How to Understand & Calculate Statistical Significance [+ Example]")
Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience of 5,000 subscribers. I had two subject lines and couldn’t decide which would perform better. Naturally, I thought, “Let’s A/B test them!” However, our email marketer quickly pointed out a limitation I hadn’t considered: our list size of 5,000 subscribers was … Read more
![The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/marketing-executive-1-20250106-3440943.webp.webp "The Marketing Executive's Playbook: How Marketers Can Work & Level-Up")
“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. As I dove into data and interviewed executives across industries, I discovered something surprising: While 56% of marketing leaders believe marketing has changed more in the past three … Read more
A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past. So, it’s no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former … Read more
Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask: “How will this impact our company’s bottom line?” Answering this question isn’t always straightforward. That’s why I always make sure to identify my key performance indicators (KPIs) before seeking executive buy-in. KPIs not only help … Read more
It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. As a content marketer, I rely on content audits to keep track of how content is performing, understand what needs improvement, and use analytics to inform future campaigns. In this post, I’ll … Read more
Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve run down the rabbit hole with folks from Spotify, Liquid Death, Oatly, New Balance, Zapier, Hootsuite, the Brooklyn Nets, and even the makers of Chicago’s most beloved tirefire-flavored liquor. If you could smoosh all of … Read more
![Top B2B Video Marketing Trends to Inform Your Video Marketing Strategy [+ Data & Expert Insight]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/video-marketing-b2b-1-20241223-8277275.webp.webp "Top B2B Video Marketing Trends to Inform Your Video Marketing")
With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to miss out. While we all know lots of video marketing is used in the B2C space, it can be equally effective in the B2B space if properly leveraged for your target audience. So what strategies, … Read more
![40 Zoom Backgrounds For Memorable Meetings [+ Holidays, Parties & More]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/holiday-zoom-backgrounds-1-20241216-1885425.webp.webp "40 Zoom Backgrounds For Memorable Meetings [+ Holidays, Parties &")
Zoom backgrounds have been my lifesaver since I started scheduling remote meetings. With these backgrounds, my video stays on, and I don’t have to worry if my living room is a mess. My Zoom background has become as essential as my outfit, setting the tone and vibe for every call. Just like dressing to match … Read more
