170+ Fun Icebreaker Games & Activities Your Team Will Enjoy in 2023

170+ Fun Icebreaker Games & Activities Your Team Will Enjoy in 2023

Tired of the same old discussions at the beginning of every meeting? Then this well-curated list of fun and insightful icebreaker games and questions is for you. To help you get the most value out of your team bonding moments, we’ve compiled a list of the best icebreaker activities and games for the workplace. Next … Read more

Why You Still Need SMS Marketing & How to Get Started [+Data]

Why You Still Need SMS Marketing & How to Get Started [+Data]

The average person spends five to six hours on their phones, while the average smartphone user unlocks their device around 150 times.  What the heck are we doing with our devices all day? Well, when we’re not endlessly scrolling the web or social media, we’re probably texting. In 2023, 15 million texts are sent per … Read more

The Beginner's Guide to LinkedIn Marketing & Networking

The Beginner's Guide to LinkedIn Marketing & Networking

Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today. Is your business using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads and conversions, and increase revenue? With new social networks sprouting up constantly, … Read more

How to Mix Data Science and AI Without Expertise in Either (Expert Tips & Tools)

How to Mix Data Science and AI Without Expertise in Either (Expert Tips & Tools)

As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You’re also probably tired of being bogged down with manually collecting and reporting data. Data science is integral to the marketing world, but time is money, and the time you spend working with large datasets could go toward performing other tasks, such as … Read more

How to Write a Cover Letter for an Internship [Examples & Template]

How to Write a Cover Letter for an Internship [Examples & Template]

Writing a cover letter can feel like a daunting task, especially if you don’t have a lot of real-world experience. Fortunately, a cover letter is actually a chance to explain how your extracurriculars and classes have taught you exceptional leadership and time management skills. We’ve created an internship cover letter template to provide some initial … Read more

20 Tools & Resources for Conducting Market Research

20 Tools & Resources for Conducting Market Research

Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers’ opinions are after the launch. If you’re sensitive to the high costs of failure and need to gather facts and … Read more

How to Optimize Your Products & Services for Social Media Search

How to Optimize Your Products & Services for Social Media Search

In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos.  @lubeebatconservancy big yawn #bats #lubeebats #cute ♬ Love You So – The King Khan & BBQ Show In HubSpot’s recent Consumer … Read more

Letter of Interest Tips, Templates & Examples [A 2023 Guide]

Letter of Interest Tips, Templates & Examples [A 2023 Guide]

In today’s competitive job market, a carefully crafted letter of interest is a powerful tool for standing apart from the crowd. In this post, you’ll learn how to write an outstanding letter of interest that gets you noticed, builds interest, and elicits positive responses. What is a letter of interest? Letter of Interest vs. Cover … Read more

Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]

Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above … Read more

601 Most Popular Instagram Hashtags in 2023 [+ Trends & Data]

601 Most Popular Instagram Hashtags in 2023 [+ Trends & Data]

Instagram hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Here’s the thing, though: with great power comes great responsibility (#spiderman). Hashtags can skyrocket your business to new heights, but if used too frequently or without … Read more

How to Send a Calendar Invite with Google Calendar, Apple Calendar & Outlook

How to Send a Calendar Invite with Google Calendar, Apple Calendar & Outlook

As a marketer, few things are more frustrating than half the registrants for an event you promoted never showing up. Fortunately, you’re about to learn how to send a calendar invite via Google Calendar, Apple Calendar, or Outlook, so registrants can add the event to their calendars and be less likely to forget about your … Read more

SWOT Analysis: How To Do One [With Template & Examples]

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

As your business grows, you need a roadmap to help navigate the obstacles, challenges, opportunities, and projects that come your way. Enter: the SWOT analysis. This framework can help you develop a plan to determine your priorities, maximize opportunities, and minimize roadblocks as you scale your organization. Below, let’s go over exactly what a SWOT … Read more

The 2 Simple & Straightforward Methods for Market Sizing Your Business

The 2 Simple & Straightforward Methods for Market Sizing Your Business

When you’re considering a new venture, one of the first things you should do is determine whether there is a valuable market for it. Imagine putting in months of hard work to realize that there are only 100 people in the U.S. who will potentially buy your product. Knowing this early on will enable you … Read more

The 23 Best Graphic Design Portfolios We've Ever Seen, & How to Start Your Own

The 23 Best Graphic Design Portfolios We've Ever Seen, & How to Start Your Own

A great graphic design portfolio can’t move mountains, but it can change your life with a new job or opportunity. AI and other factors are impacting graphic design hiring, making your portfolio more important than ever before. While some designers still carry a physical book of printed design examples, most portfolios are graphic designer websites. … Read more

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