![The Content Marketer's Guide to Thought Leadership [+ Inspiring Examples & Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/216_Thought-Leadership.webp.webp "The Content Marketer's Guide to Thought Leadership [+ Inspiring Examples")
I think most people in marketing aim to become thought leaders one day. You show that you know your stuff and can teach and inspire others. But that kind of status comes with experience, hard work, and a genuine desire to grow. You need to share your knowledge consistently, prove you’re an expert (not just … Read more
Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to. Based on a survey of 500+ newsletter operators and a handful of interviews with experts, I am sure of at least one thing: Newsletters aren’t going anywhere anytime soon. If you want … Read more
![How B2C Companies Leverage AI Marketing [Examples & Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/ai-for-b2c-marketing-1-20241201-5752986.webp.webp "How B2C Companies Leverage AI Marketing [Examples & Tips]")
Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results have blown me away. Competera’s real-time pricing helps retailers recover an average of 6% in gross profit. Jasper AI, on the other hand, cut content creation time by 40% … Read more
If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you’ve subscribed to. So I set out to find what those really good newsletters, the ones you open on the regular, have in common. Email newsletters have been floating around in the zeitgeist for some time now, especially as … Read more
You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music, parties, and deals this time of year, I’m excited about — holiday marketing. Holiday campaigns are arguably your brand’s biggest chance of the year to get creative and connect with your audience on a … Read more
![12 Web Design Best Practices & Guidelines for Usability in 2025 [+ Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/website-design-1-20241121-4075840.webp.webp "12 Web Design Best Practices & Guidelines for Usability in")
I used to be a content writer for a small web design agency, and my first piece was about website design best practices. I remember my manager going through it and telling me, “All good, but web design isn’t just about making things look good.” Back then, I was young and fresh, and honestly, that … Read more
![Getting Your Scope of Work Right — the Complete Guide [+ Templates & Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/image1-Nov-15-2024-08-13-06-4149-PM.png "Getting Your Scope of Work Right — the Complete Guide")
As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity, so I know who’s responsible for what and when tasks are due. Many projects derail because expectations aren’t clearly set from the start. Deadlines get missed, budgets spiral out of control, and no one seems … Read more
![Need to Write a Job Offer Letter? I’ve Got You Covered [+ Free Template & Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/Offer-letter-1-20241115-4557732.webp.webp "Need to Write a Job Offer Letter? I’ve Got You")
You’ve just wrapped up all those interviews, and now you’ve found the perfect candidate. Next up? Offering them the job. But there’s one last thing standing in your way — writing the job offer letter. I know how tricky it can feel. You want it to hit the right tone. But, between the legal speak … Read more
If you’re just getting started with local SEO, this Google My Business guide is the perfect spot to kick things off. Even though GMB looks simple and pretty intuitive, there are a lot of things to pay attention to. You’ll really benefit from it only if your listing is set up right. Remember — when … Read more
Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules … Read more
The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping. At least, that’s how this marketer’s story arc went. The platform has gone from a simple feed of blurry … Read more
Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on. Fortunately, we now have access to many tools, including AI, which can make our work … Read more
Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results. It’s even more frustrating when you offer great products and services, but customers just can’t seem to find … Read more
Google’s John Mueller advises site owners on managing outdated AMP subdomains, suggesting redirects or complete DNS removal. Mueller recommends either keeping 301 redirects or removing the AMP subdomain entirely from DNS. For sites with 500,000 pages, crawl budget impact from legacy AMP URLs isn’t a major concern. AMP subdomains have their own separate crawl budget … Read more
![Sustainable Marketing: Key Principles & How to Leverage It [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/sustainable-marketing-1-20241014-8761093.webp.webp "Sustainable Marketing: Key Principles & How to Leverage It [+")
Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip the scales for me, and that’s sustainability. When choosing between similar products, I’m often more likely to choose the brand with sustainable practices. I know from research that I’m not alone. Our State of Consumer … Read more
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can be tempting to take shortcuts wherever you can in order to expand … Read more
![Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/native-entrepreneur-challenges.webp.webp "Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert")
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. For many … Read more
![How (& Where) Consumers Discover Products on Social Media [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/Untitled-design-2024-09-10T155918.760.png "How (& Where) Consumers Discover Products on Social Media [New")
Marketing is all about meeting people where they are — and more often than not, they’re on social media. For this reason, it’s crucial to invest in social product discovery. In other words, use social media as a vehicle for consumers to discover your products. Of course, not all social media platforms are created equal, … Read more
