Everything You Need to Know About YouTube Affiliate Marketing in 2024 (+ Expert Tips & Examples)

Everything You Need to Know About YouTube Affiliate Marketing in 2024 (+ Expert Tips & Examples)

If I were a creator, one of the first channels I’d explore is YouTube affiliate marketing. Think about it: Whether you’re sharing a tutorial or a product review, you can add affiliate links to every YouTube video description you create. Not only that, but you can also stack multiple links to products you recommend without … Read more

26 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More in 2024

Driving traffic to your website is just the first step in sustaining your business. You must reliably convert those visitors into customers, and that’s where conversion rate optimization tools come in. The list below outlines many helpful conversion rate optimization (CRO) tools to help you gain new customers and improve your bottom line. From high-level … Read more

The 16 Best Blogging Platforms for 2024 (& How to Pick One)

Companies that blog get 55% more visitors than businesses that don’t. But to get that increased traffic, you need the best blogging platform for your needs and goals. Publishing blog content offers many benefits. Blogging can help you establish authority in an industry. It can drive brand awareness, share company news, and better convert website … Read more

Permalinks: What They Are & How to Structure Them for Max SEO Value

What comes to mind when you think of SEO? “Permalink” probably isn’t the first or second thing, maybe not even the 10th thing. The truth is, permalinks and SEO have a lot more in common than you may realize, and — when done correctly — can play an important role in improving your website’s ranking. … Read more

How & Why any Instagram Campaign should be created?

Among social media platforms, Instagram measures itself as a modern advertising stage. The media groups described Instagram advertising as catchy and engaging, which is key to attracting consumer interest. Unlike other forms of media, Instagram campaigns is generally not considered to be unwanted and harmful advertising.  Consumers exposed to messages in advertising frames begin to … Read more

How to Write a Memo [Template, Examples & HubSpotter Tips]

When there’s a significant shift in the business landscape or an important win, it’s important to spread the word. A memo is the best way to get the job done. Unlike an email, your memo will go out to your entire department or everyone at the company. No pressure. (Well, maybe some pressure…) Before writing … Read more

Ways to Measure & Analyze SEO Performance Every Marketer Should Know

Ever stopped to think about what draws visitors to your website or why some pages seem to attract more attention than others? It’s like piecing together a puzzle, where each piece represents a different aspect of your site’s appeal.  In the vast ocean of the internet, standing out requires more than just having an eye-catching … Read more

The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet

YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy … Read more

How to Give Productive Feedback, According to HubSpot Managers & Editors

Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies. Then, one day, my boss discovered I did a few content marketing side gigs after hours (which wasn’t a secret). Initially, they were worried and … Read more

TikTok Shop: What It Is, How to Launch One & How to Market One

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. I’d actually been searching for a cloak and while this piece of clothing did not fit the bill completely, I’d still wear it. Intrigued, I clicked on … Read more

Online Marketing: The Who, What, Why, & How of Digital Marketing

As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together! Not only has a lot changed about the internet since I was an elementary schooler but it’s also changed how we shop, making online marketing crucial for businesses.  As of 2024, there are  2.71 billion … Read more

7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. When I’m in these situations, I take a deep breath and go for a walk to clear my head. … Read more

4 Phishing Email Examples Even I Could Fall For (& How to Spot Them)

Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed. But a few things just didn’t add up. Instead of using my name, it addressed me as “Dear valued … Read more

I Tried 10 AI Project Management Tools to See if They’re Worth It (Results & Recommendations)

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. The project management role was different than it is … Read more

Google's Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.   Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies. And yet HubSpot Blog Research reports that 83% of marketers are … Read more

Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?

When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer era.” I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. However, the reality is that though I am a … Read more

The Top Marketing Trends of 2024 & How They've Changed Since 2023 [Data from 1400+ Global Marketers]

Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you’re a marketer like myself, you’ve probably experienced the same feeling of whiplash as marketing trends continue to shift. Keeping up with the latest marketing trends isn’t always easy. But, to … Read more

How to Write an Ecommerce Business Plan [Examples & Template]

If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to ensure your vision has enough stock to be profitable. Having a business plan for your online store will help you define your target market, establish your monthly and quarterly sales goals, and increase the likelihood … Read more

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