You’re putting in the hours on X (formerly Twitter)—creating posts, engaging with followers and pushing your brand’s message. But without the right tools, it’s hard to know if all that effort is moving the needle. Twitter’s built-in analytics provide basic metrics such as follower counts and impressions. Third-party analytics tools give you deeper data—the kind … Read more
Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases? Unsurprisingly, you barely got any reach or leads for your report. That’s the old playbook. These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. … Read more
Generative AI has introduced significant shifts in the SEO industry with some experiencing success integrating SEO into the daily workflow while others not so much. How is AI best used in SEO tasks, and what are its capabilities and limitations and can the subjective nature of SEO negatively affect the outcome for SEO? AI-Automated SEO … Read more
Working in PR and media relations means no day will ever be the same, so it’s imperative that you roll with changes and adjust how you work. These four tips can help. Read the full article at MarketingProfs
Oh, TikTok. Whether you’re a devoted TikToker or brand-new to the scene, we’re here to help you get the most out of the platform. Growing your TikTok account and boosting your business requires more than just catchy songs, clever filters, and an insatiable appetite to dance. You need TikTok marketing know-how—and we’re here to help … Read more
