YouTube Competitor Analysis: How I Do It in 5 Easy Steps

YouTube Competitor Analysis: How I Do It in 5 Easy Steps

YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot’s YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. As of 2024, YouTube is the biggest video-sharing platform and the second-biggest social media in the world, with over 2.70 billion users. … Read more

How to conduct a competitive product analysis, and why you should

How to conduct a competitive product analysis, and why you should

Think about the last purchase you made. What made you choose one product over another? Its look? Its ease of use? The price point? Consumers have to weigh many options any time they make a purchase. So it pays for your brand and products to stand out against the competition. But what does make your … Read more

PPC Competitor Analysis: The Complete Guide

PPC Competitor Analysis: The Complete Guide

In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely because you’re not fully tuned into what others in the space are doing. Competitors might be employing tactics you haven’t considered or even mirroring your brand to divert your audience. A thorough … Read more

How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and why. For me, it was LinkedIn and X (formerly Twitter).  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.  … Read more

Integrating ChatGPT With Google Sheets For Enhanced Data Analysis

Integrating ChatGPT With Google Sheets For Enhanced Data Analysis

ChatGPT remains one of the most talked about tools in the world of SEO. Some users are finding ways to leverage the platform for content and SEO; others use it to create ads, optimize meta titles, create structured data, and be more productive overall. And being more productive by integrating ChatGPT and Google Sheets together makes … Read more

SWOT Analysis: How To Do One [With Template & Examples]

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

As your business grows, you need a roadmap to help navigate the obstacles, challenges, opportunities, and projects that come your way. Enter: the SWOT analysis. This framework can help you develop a plan to determine your priorities, maximize opportunities, and minimize roadblocks as you scale your organization. Below, let’s go over exactly what a SWOT … Read more

Developing Machine Learning Models For Big Data Analysis On AWS

Mastering Online Anonymity: The Proxy Server Advantage

In today’s data-driven world, the marriage of Big Data and Machine Learning (ML) has ushered in a new era of insights and innovation. As data volumes continue to explode, the ability to harness this data for predictive and prescriptive analytics is crucial. Amazon Web Services (AWS), a pioneer in cloud computing, offers a robust platform … Read more

Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics

Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics

Google has announced an expansion of ecommerce measurement capabilities in Google Analytics 4 (GA4). In total, 30 new dimensions and metrics related to ecommerce are now available in the GA4 custom report builder. The new ecommerce dimensions provide more granular data on items, promotions, and shopping behavior. Marketers can now view metrics grouped by product … Read more

How to Conduct a Competitor Analysis — The Complete Guide

How to Conduct a Competitor Analysis — The Complete Guide

Are you wondering why competitor analysis is important? Like sports teams study their opponents to find weaknesses, businesses can examine their competition to improve their SEO strategy. By closely looking into your competitors, you learn what works and what doesn’t. Let’s get into it. Table of Contents What is a competitor analysis? Competitor Analysis Template … Read more

Multiple Timeframe Analysis Strategies For Binary Options 2023

Multiple Timeframe

There are numerous tools and strategies traders can use in binary options trading. Unfortunately, many traders do not understand the importance of these strategies so they don’t learn about them. If you are reading this guide we are certain that you are willing to learn how you can use this extraordinary tool that this article … Read more

How Marketers Can Still Thrive in a Recession [Data Analysis]

How Marketers Can Still Thrive in a Recession [Data Analysis]

When life gives you lemons, make lemonade. Right? In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 — recession. What’s more, almost half were already seeing negative impacts. On top of that, one in three think a recession … Read more

10 Tools You Can Use For SEO Competitive Analysis

10 Tools You Can Use For SEO Competitive Analysis

A successful search engine optimization strategy includes competitive analysis. The tools available today offer incredible value at generally reasonable fees. They help users accomplish more in less time, and many may find that the tools are so useful that they essentially end up paying for themselves. Here are 10 popular SEO competitive analysis tools, their … Read more

What's a Competitive Analysis & How Do You Conduct One?

What's a Competitive Analysis & How Do You Conduct One?

When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that … Read more

Should Marketers Use Pop-Up Forms? A Comprehensive Analysis

Should Marketers Use Pop-Up Forms? A Comprehensive Analysis

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms, conflict does emerge. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog … Read more

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