Think about the last purchase you made. What made you choose one product over another? Its look? Its ease of use? The price point? Consumers have to weigh many options any time they make a purchase. So it pays for your brand and products to stand out against the competition. But what does make your … Read more
In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely because you’re not fully tuned into what others in the space are doing. Competitors might be employing tactics you haven’t considered or even mirroring your brand to divert your audience. A thorough … Read more
Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and why. For me, it was LinkedIn and X (formerly Twitter). Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers. … Read more
ChatGPT remains one of the most talked about tools in the world of SEO. Some users are finding ways to leverage the platform for content and SEO; others use it to create ads, optimize meta titles, create structured data, and be more productive overall. And being more productive by integrating ChatGPT and Google Sheets together makes … Read more
![5 Steps to Create an Outstanding Marketing Plan [Free Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/marketingplan_20.webpkeepProtocol.webp "5 Steps to Create an Outstanding Marketing Plan [Free Templates]")
As your business grows, you need a roadmap to help navigate the obstacles, challenges, opportunities, and projects that come your way. Enter: the SWOT analysis. This framework can help you develop a plan to determine your priorities, maximize opportunities, and minimize roadblocks as you scale your organization. Below, let’s go over exactly what a SWOT … Read more
In today’s data-driven world, the marriage of Big Data and Machine Learning (ML) has ushered in a new era of insights and innovation. As data volumes continue to explode, the ability to harness this data for predictive and prescriptive analytics is crucial. Amazon Web Services (AWS), a pioneer in cloud computing, offers a robust platform … Read more
Google has announced an expansion of ecommerce measurement capabilities in Google Analytics 4 (GA4). In total, 30 new dimensions and metrics related to ecommerce are now available in the GA4 custom report builder. The new ecommerce dimensions provide more granular data on items, promotions, and shopping behavior. Marketers can now view metrics grouped by product … Read more
Are you wondering why competitor analysis is important? Like sports teams study their opponents to find weaknesses, businesses can examine their competition to improve their SEO strategy. By closely looking into your competitors, you learn what works and what doesn’t. Let’s get into it. Table of Contents What is a competitor analysis? Competitor Analysis Template … Read more
There are numerous tools and strategies traders can use in binary options trading. Unfortunately, many traders do not understand the importance of these strategies so they don’t learn about them. If you are reading this guide we are certain that you are willing to learn how you can use this extraordinary tool that this article … Read more
![How to Run a Competitor Analysis [Free Guide]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/how-to-do-a-competitor-analysis_122022.jpegkeepProtocol.jpeg "How to Run a Competitor Analysis [Free Guide]")
Many marketers don’t take advantage of competitor audits, so we have to ask: When was the last time you performed a competitor analysis for your brand? If it’s been a while or you aren’t sure how to do a competitor analysis, we can help you through the process. Too often, a competitor analysis … Read more
![How Marketers Can Still Thrive in a Recession [Data Analysis]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/how-marketers-can-navigate-recession.pngkeepProtocol.png "How Marketers Can Still Thrive in a Recession [Data Analysis]")
When life gives you lemons, make lemonade. Right? In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 — recession. What’s more, almost half were already seeing negative impacts. On top of that, one in three think a recession … Read more
A successful search engine optimization strategy includes competitive analysis. The tools available today offer incredible value at generally reasonable fees. They help users accomplish more in less time, and many may find that the tools are so useful that they essentially end up paying for themselves. Here are 10 popular SEO competitive analysis tools, their … Read more
It’s the end of the year, which means it’s time to reflect on all the work you’ve done in 2022 and decide if you should make any changes going into the new year. I’m Mitra, the social media manager here at Buffer, and this is my first blog post! Today I’m sharing Buffer’s top performing … Read more
When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that … Read more
As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms, conflict does emerge. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog … Read more
For most organizations, implementing an effective SEO (search engine optimization) strategy involves collecting and analyzing significant amounts of keywords, content, analytics, and competitive data from various sources. SEO professionals then need to use this data to prioritize keyword, content, structural, and/or linking tasks to address issues or build on existing organic search authority. One familiar … Read more
Google offers an AI image classification tool that analyzes images to classify the content and assign labels to them. The tool is intended as a demonstration of Google Vision, which can scale image classification on an automated basis but can be used as a standalone tool to see how an image detection algorithm views your … Read more
![Competitor Backlink Analysis With Python [Complete Script]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/06/python-competitor-backlinks-628bb7e9cf5ac-sej.png "Competitor Backlink Analysis With Python [Complete Script]")
In my last article, we analyzed our backlinks using data from Ahrefs. This time around, we’re including the competitor backlinks in our analysis using the same Ahrefs data source for comparison. Like last time, we defined the value of a site’s backlinks for SEO as a product of quality and quantity. Quality is domain authority … Read more
