Google Analytics Overhauls Ad Reporting In One Central Hub

Google Analytics Overhauls Ad Reporting In One Central Hub

Google is rolling out an update to simplify reporting in Google Analytics. The changes, which start rolling out today, consolidate all advertising and publisher reporting into one centralized “Advertising” section. For digital marketers, SEOs, and publishers, this update helps you monitor and analyze organic website analytics and paid advertising campaigns within the same property. “The … Read more

New Google Analytics Feature Detects Subtle Data Trend Changes

Google has announced a new trend change detection feature in Google Analytics. This new capability will allow you to more easily identify subtle but meaningful shifts in data trends over time. We’ve just introduced trend change detection, a new type of insight that surfaces subtle but long-lasting and important changes in your data. It works … Read more

Data-Driven Decisions: The Power Of Analytics In Shaping Digital Marketing Strategies

In digital marketing, incorporating analytics has emerged as a fundamental element for success. This paradigm shift towards data-driven decisions has profoundly transformed the industry, reshaping how strategies are conceptualized and executed. It’s not just about reaching a wider audience; it’s about reaching the right audience with precision and efficiency. The strategic use of data analytics … Read more

Revolutionizing Marketing In 2024: Unveiling The Power Of AI And Advanced Analytics

The marketing landscape is changing rapidly. Central to this revolution is the meeting point of AI and advanced analytical approaches. These groundbreaking developments have sparked a great change in advertising tactics, thus revolutionizing marketing to tap into customers’ deepest thoughts and new market trends.  Within the realms of social media outreach, consumer engagement, and the … Read more

Measurement & Analytics – Google Analytics 4: Still Awful After 2+ Years

Google Analytics 4 (GA4) was announced in October 2020 as the next measurement solution to replace Universal Analytics(UA). GA4 was designed to improve privacy standards in collecting measurements and incorporates more AI and machine-learning than UA. Google announced that GA4 would replace Universal Analytics in July 2023 and historical data would not transfer from UA … Read more

The Role Of Big Data Analytics In Network Management

In the digital age, where data is the new currency, the role of big data analytics in network management has become more crucial than ever. The surge in online activities and the proliferation of connected devices have led to an unprecedented increase in network traffic, making traditional network management techniques less effective. Big data analytics … Read more

Instagram Story analytics: how to track the right metrics for your brand

Be honest: how often do you check your Instagram Story analytics? Because interactions with Stories are crucial for business accounts to track. Brands rely on Stories to stay front-and-center in followers’ feeds. Stories are also among Instagram’s most popular and engaged-with features. From content formats to messaging and more, Stories are a goldmine of marketing … Read more

Google Analytics 4 Features To Prepare For Third-Party Cookie Depreciation

Google will roll out new features and integrations for Google Analytics 4 (GA4) for first-party data, enhanced conversions, and durable ad performance metrics. Beginning in Q1 2024, Chrome will gradually phase out third-party cookies for a percentage of users, allowing for testing and transition. Third-party cookies, which have been central to cross-site tracking, are being … Read more

The Ultimate Guide to Pinterest Analytics

What’s the best way to increase your reach on Pinterest? Meet Pinterest Analytics — Pinterest’s free tool lets you analyze metrics like impressions, saves, clicks, and pin clicks. Using these analytics, you can better understand how your pins perform, figure out what resonates with your audience, and make data-driven decisions to get more people to … Read more

Email Analytics [Research]: 8 Email Marketing Metrics You Should Track

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like. But at the end of the day, it doesn‘t matter how optimized my emails are if I … Read more

Best LinkedIn analytics tools to maximize your marketing

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. The right tool will show you what resonates with your audience. These valuable insights can … Read more

Google Analytics 4: From How To Get Started To Pro Tracking

Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up GA4 custom events. Types Of Events That GA4 Automatically Tracks By Default Google Analytics 4 automatically tracks several events … Read more

How to Create a Segment in Google Analytics

Gathering insights isn’t enough. To truly harness the power of the data of your Google Analytics dashboard, you need to leverage segmentation and drill down into your data. In this post, you’ll learn three ways to create segments in Google Analytics to help you isolate and analyze your data to uncover opportunities. Table of Contents … Read more

New Features Coming To GA4 For Analytics 360 Properties

Google announced new features to meet large enterprises’ and agencies’ diverse reporting needs for those who switch to GA4 for Analytics 360 properties. Initially rolled out to adapt to a fast-evolving technology and regulatory landscape, GA4’s new features surpass its core functionality of understanding consumer behavior across digital platforms. The updated analytics tool uses Google … Read more

Google Analytics Removes 4 Models, Adds Custom Metrics

Google has announced updates coming soon to Google Analytics 4 (GA4) properties. As of mid-October 2023, specific attribution models will be removed from the platform. At the same time, Google is introducing a new “calculated metrics” feature that allows you to create custom metrics tailored to your business needs. According to a statement from Google, … Read more

Google Search Console Data & BigQuery For Enhanced Analytics

Google Search Console is a great tool for SEO pros. But as many of us know, using the interface exclusively comes with some limitations. In the past, you often had to have specific knowledge or the help of a developer to overcome some of them by pulling the data from the API directly. Google started … Read more

5 Google Analytics Reports Every PPC Marketer Needs To Know About

Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years, dealing with this change has been tough. The previous platform provided easy-to-use reports at marketers’ fingertips in an instant. It’s easy to have a love/hate relationship with Google Analytics … Read more

YouTube Analytics: The 15 Metrics That Actually Matter

Some marketers have an unhealthy obsession with YouTube analytics — we track too many of them. Maybe we think we can prove any video marketing campaign is producing results if there’s an eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others. There are a ton … Read more

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