The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for their city. And boy, did it ever. Last year, Maryam Banikarim royally pissed off the Olsen twins and the Jonas Brothers with her We❤️NYC campaign. But that same campaign earned twice the impressions of a … Read more
As a business, focus and alignment are everything. There are so many things you can do to move the needle, but which ones should you act on? With so many people working on so many projects, how do you keep everyone moving in the same direction? Unlocking these answers is the difference between disconnected work … Read more
Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your website arrive with different intentions and levels of awareness. Some may be casually browsing your site for the first time, others might be actively researching your products … Read more
The world of SEO has been a rollercoaster ride of changes and challenges. But even amidst the chaos, one thing remains constant: Google’s commitment to maintaining quality search results and keeping spam links off of SERPs. So what does this mean for you and your search strategy? How can you build links successfully and boost … Read more
The software responsible for managing Multi Level Marketing (MLM) commissions is crucial in overseeing networks with millions of accounts. However, in today’s age, integrating social media platforms is essential for boosting scalability and enhancing performance. Modern MLM commission software leverages scalability features and optimization techniques to improve its efficiency and effectiveness by integrating with social … Read more
Last year was a big year for my handmade ornaments company, Forged Flare. We went into 2022 determined to nail our online advertising strategy. We spent the early part of the year experimenting with different platforms, creatives, and approaches so that when the holiday season—our biggest time of year—came, we could crank up the budget … Read more
Google published a policy agenda to promote a collaborative approach between private sector AI companies and governments to promote a legal framework for regulations that maximize AI opportunities while also addressing preventing harm to civil society. Pro-AI Legal Framework Flexibility in legal frameworks that are pro-AI innovation is a strong focus of Google’s Opportunity Agenda. … Read more
As a content marketer, you’re likely questioning your path forward. We’re at an inflection point with AI. Many marketers worry about job security. Yet, we face pressures to constantly churn out more and more content in an already far-too-cluttered space. While the volume of content published rises sharply every day, we still only have 24 … Read more
Investor relations (IR) is a vital aspect of a company’s success. Building and maintaining strong relationships with investors not only helps raise capital but also enhances a company’s reputation and credibility. Your IR team needs to have the knowledge and tools to target investors effectively and achieve your company’s goals. Investor Relations Strategy A well-defined … Read more
So often as a mission-based business owner, it can feel like I have the most important message in the world—but nobody wants to listen to it. When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering … Read more
In the search engine optimization business, we spend so much time thinking about Google algorithms, sitemaps, and backlinks that we sometimes lose sight of the primary goal: providing useful information to human visitors. In the past, it was easy to understand why. You could cram your page with keywords, slap on a few meta tags, … Read more
With KNX, control technology has undergone a complete transformation. The Integrated SpaceLogic is a revolutionary product that will make your home even smarter. Integrated SpaceLogic is an interface that enables both the white and black box world. It will change how you interact with your home’s electronics for years. It will connect in minutes to … Read more
How do you know you’ve created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help. Read the full article at MarketingProfs
