Social Media Ads Became More Expensive in 2023: How I’m Shifting My 2024 Marketing Approach

Social Media Ads Became More Expensive in 2023: How I’m Shifting My 2024 Marketing Approach

Last year was a big year for my handmade ornaments company, Forged Flare. We went into 2022 determined to nail our online advertising strategy. We spent the early part of the year experimenting with different platforms, creatives, and approaches so that when the holiday season—our biggest time of year—came, we could crank up the budget … Read more

Google Proposes A Globalist Approach To AI Regulation

Google Proposes A Globalist Approach To AI Regulation

Google published a policy agenda to promote a collaborative approach between private sector AI companies and governments to promote a legal framework for regulations that maximize AI opportunities while also addressing preventing harm to civil society. Pro-AI Legal Framework Flexibility in legal frameworks that are pro-AI innovation is a strong focus of Google’s Opportunity Agenda. … Read more

Why It’s Time To Reinvent And Future-Proof Your Approach To Content Marketing

Why It’s Time To Reinvent And Future-Proof Your Approach To Content Marketing

As a content marketer, you’re likely questioning your path forward. We’re at an inflection point with AI. Many marketers worry about job security. Yet, we face pressures to constantly churn out more and more content in an already far-too-cluttered space. While the volume of content published rises sharply every day, we still only have 24 … Read more

Targeting Investors Effectively Requires The Right Approach

Targeting Investors Effectively Requires The Right Approach

Investor relations (IR) is a vital aspect of a company’s success. Building and maintaining strong relationships with investors not only helps raise capital but also enhances a company’s reputation and credibility. Your IR team needs to have the knowledge and tools to target investors effectively and achieve your company’s goals. Investor Relations Strategy A well-defined … Read more

The DIY Marketing Approach That Helped Me Gain 80K Followers

When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

So often as a mission-based business owner, it can feel like I have the most important message in the world—but nobody wants to listen to it. When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering … Read more

The Next Level Of KNX: The Integrated Spacelogic KNX Approach

KNX

With KNX, control technology has undergone a complete transformation. The Integrated SpaceLogic is a revolutionary product that will make your home even smarter. Integrated SpaceLogic is an interface that enables both the white and black box world. It will change how you interact with your home’s electronics for years. It will connect in minutes to … Read more

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