As a content marketer, a website audit is vital to my work. An analogy I like to use is that optimizing an existing website for search engines without conducting a thorough audit is akin to steering a boat without a rudder. It’s directionless, at the mercy of the wind and waves (or in this case, … Read more
Google’s Martin Splitt questioned the usefulness of specific suggestions made by SEO auditing tools, noting that while some advice may be valid, much of it has little to no impact on SEO. He acknowledged that these audits can be valuable for other purposes, but their direct influence on SEO is limited. Automated SEO Audits There … Read more
Many people talk about how important it is to have a “low bounce rate.” But bounce rate is one of the most misunderstood metrics in SEO and digital marketing. This article will explore the complexities of bounce rate and why it’s not as straightforward as you might think. You’ll also learn how to analyze your … Read more
Many people talk about how important it is to have a “low bounce rate.” But bounce rate is one of the most misunderstood metrics in SEO and digital marketing. This article will explore the complexities of bounce rate and why it’s not as straightforward as you might think. You’ll also learn how to analyze your … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. This piece is in collaboration with Breaking the Blueprint, a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. I’ve been an inclusive marketing strategist and … Read more
In the world of Search Engine Optimization (SEO), one thing that can never go wrong is backlinks. They have an important role in identifying the success and visibility of your website. Backlinks serve as endorsements from other websites, signaling to search engines such as Google that your content is reliable and contains value. However, all … Read more
This post was sponsored by That PPC Guy. The opinions expressed in this article are the sponsor’s own. Google Ads campaigns not yielding the desired results? Want to turn things around, but don’t quite know where to start? Unsure of where your PPC campaign may have gone wrong? In This Guide: 1. How To Improve … Read more
Move the needle faster, get quicker SEO buy-in, and show strategic improvements with Dhanya’s technical SEO audit tips and templates. Source link
In the constantly evolving digital environment, ensuring a flawless and user-friendly online experience is vital to ensure any webpage’s success. An essential tool in attaining this is the Website UX Audit, an extensive analysis of a page’s user experience. Experts in the industry agree that conducting regular UX audits is necessary for identifying improvement areas … Read more
Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I’ve teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit? The Benefits of Email Marketing Audits … Read more
This guide is meant to be your ultimate resource to do anything your SEO-inclined heart and mind might desire using SEO audit tools. Each tool is designed to accomplish a specific SEO task – and they carry a range of price tags, from free to expensive. For the purposes of this guide, we decided the … Read more
Preparing and working with data takes a little work, but you’ll be an ol’ pro in no time with a little practice. It really is a lot easier than you think. If you want to breeze through data preparation effortlessly, download The Complete Technical SEO Audit Workbook. Tips For Cleaning And Preparing Data One of … Read more
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. If you’re hoping to win over new clients in 2023, the key is to demonstrate your expertise and value, right out of the gate. Pitching a comprehensive SEO audit of your prospective client’s website is a great way … Read more
Chrome DevTools is a free tool built into the Chrome browser. Its many features help you audit elements on your website in real time. Chrome DevTools is a powerful toolbox for technical SEO audits and is just a click away. Accessing Chrome DevTools Accessing the DevTools within the Chrome browser is as simple as right-clicking … Read more
![Your Ultimate Guide To A Successful Technical SEO Audit [Workbook + Ebook]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/Your-Ultimate-Guide-To-A-Successful-Technical-SEO-Audit-Workbook.jpg "Your Ultimate Guide To A Successful Technical SEO Audit [Workbook")
We get it – running a technical SEO audit on your website can be a tedious task. But we know how vital it is to a site’s overall performance and search ranking. The thought of diving into all the details of your site can be overwhelming; plus, you need to be thorough if you want … Read more
![What's a Marketing Audit? [+ How To Do One]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/Marketing-Audit.pngkeepProtocol.png "What's a Marketing Audit? [+ How To Do One]")
As marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging. Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what’s working, what could be improved, and … Read more
It’s a fact that even the best content writers and search engine optimizers occasionally strike out with a new piece of content. For whatever reason, and despite your best efforts, not everything you publish is going to be a hit. Sometimes, despite your best efforts, it will get buried, fail to rank in search results, … Read more
To be successful online, it’s essential to ensure that your website is up to date with the latest trends and techniques in search engine optimization (SEO). Most websites are neglected in this area, leading to poor results and ultimately driving visitors away. This article will outline what a technical SEO audit is and why performing … Read more
