Step 1: Demonstrate Each Element Of E-E-A-T First things first: how do you assert yourself as an authority on your chosen topic? If you are familiar with the concept of E-E-A-T, you won’t be surprised that it’s closely tied to topical authority. Working on one is the same as working on the other. And E-E-A-T … Read more
Included as a part of Google’s search quality rater guidelines is “E-E-A-T,” which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are evaluated using a mix of signals – not a specific ranking factor – and help Google determine if the content is relevant and helpful enough for users that it should be prioritized in … Read more
Explore the journey of a small travel blog’s rise to topical authority in this case study. Source link
John Mueller posted an affirmation of a Redditor’s deconstruction of the commonly used SEO phrase Topical Authority, which demystified what topical authority for SEO is really about. Reddit Discussion On Topical Authority The discussion opened with a post by someone whose boss told them they didn’t understand the concept of topical authority. They posted: “My … Read more
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), one thing remains constant: the importance of authority, which has a distinct effect on organic search visibility. Authoritativeness is the “A” in the much-heralded E-E-A-T found in Google’s Search Quality Rater Guidelines. In short, a business or organization needs to prove its authoritativeness … Read more
This was originally published on June 8, 2022, and has been refreshed with new and important information and images. Topical authority isn’t a new concept, but as Google’s drive for helpful content is showing no signs of slowing down, topic authority is not something to ignore. Topical authority is closely linked to E-E-A-T (Experience, Expertise, … Read more
Moz introduced Brand Authority, a new metric designed to gauge online brand strength, at MozCon. This analytical tool could help companies evaluate the competitive landscape with a unique brand comparison visualization feature. In an attempt to quantify brand salience, Moz’s research scientists and product team launched the new metric based on data from companies in … Read more
We all recognize the power of brands, but too often the value of brand building is reduced to hand-waving and wishful thinking. Today, Moz makes the power of brand measurable. Starting today, you’ll find something new in our Domain Overview tool: a Brand AuthorityTM score for your domain (or any domain you choose to analyze): … Read more
Today’s Ask An SEO question comes from Sommer, who asks: What might be factors contributing to high on-page SEO scores but low domain authority? Today, we will dive into a topic that many website owners find puzzling: the relationship between on-page SEO scores and domain authority. As you know, on-page SEO is about enhancing individual … Read more
Google has revealed new information about a ranking system called ‘Topic Authority.’ This system aims to deliver more relevant, expert, and knowledgeable content in Google Search and News for queries on specialized topics. Why Topic Authority? The inception of Topic Authority is an attempt to address a common challenge Google users face when seeking authoritative … Read more
You want your online business to thrive. One of the best ways to do this is to establish website authority – and the key to successful authority building is to increase trust with your audience. With the rise of AI tools, you must publish high-quality content that stands out from your competition, who may be … Read more
ChatGPT and similar tools are on the rise – so how do you stand out in a sea of AI-generated content? Step 1: Get people to trust you. Establishing website authority is essential if you want your business to thrive online. Step 2: Create high-quality content. No matter your niche, this is the key to … Read more
You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO). But what does it mean exactly? And if you already know what it is, then you may be thinking, how can I add more authoritative content throughout my site? Well, first, authority refers to the power or … Read more
What do you need to compete in SEO? Some say more inbound links, others better content, while some might emphasize a technically healthy site. Experienced SEOs know that the most successful sites when it comes to organic search have the right mix of high-level fundamentals. In recent years, there has been a lot of attention … Read more
