Google has revealed new information about a ranking system called ‘Topic Authority.’ This system aims to deliver more relevant, expert, and knowledgeable content in Google Search and News for queries on specialized topics. Why Topic Authority? The inception of Topic Authority is an attempt to address a common challenge Google users face when seeking authoritative … Read more
You want your online business to thrive. One of the best ways to do this is to establish website authority – and the key to successful authority building is to increase trust with your audience. With the rise of AI tools, you must publish high-quality content that stands out from your competition, who may be … Read more
ChatGPT and similar tools are on the rise – so how do you stand out in a sea of AI-generated content? Step 1: Get people to trust you. Establishing website authority is essential if you want your business to thrive online. Step 2: Create high-quality content. No matter your niche, this is the key to … Read more
You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO). But what does it mean exactly? And if you already know what it is, then you may be thinking, how can I add more authoritative content throughout my site? Well, first, authority refers to the power or … Read more
What do you need to compete in SEO? Some say more inbound links, others better content, while some might emphasize a technically healthy site. Experienced SEOs know that the most successful sites when it comes to organic search have the right mix of high-level fundamentals. In recent years, there has been a lot of attention … Read more
