At the recent Search Central Live NYC event, Danny Sullivan discussed what happens when a site begins publishing vastly different content on a site and how that may affect rankings, introducing the concept of a mini-site as a metaphor for dividing the reputation of a site. He also discussed the concept of negative authorship authority, … Read more
The advice of producing content that aligns with Google’s E-E-A-T guidelines is universal amongst SEO professionals, but guidance on how to achieve this is few and far between. During the Helpful Content Update of September 2023, many travel websites were impacted. I ran a small study of more than 100 travel websites, and found that … Read more
Google updated their documentation of forum structured data to clarify authorship related requirements to the InteractionCounter schema.org data type and to add a new recommended property for the author type. Both changes affect how Google interprets information related to users who are posting comments in a forum. It’s additionally of interest because it shows how … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The idea that author authority affects Google rankings dates back to 2009. That’s when Google was granted the so-called agent rank patent, and it openly disclosed the news in a release that authorship matters for … Read more
