There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. How? The ads, of course. Between 80 and 100 ads run annually during the Super Bowl. Companies pay millions … Read more
However, even the most tech-savvy citizens fall victim to various cybercrimes, with phishing scams being one of the biggest in the nation. With Singapore registering a high internet penetration rate of 99 percent, the city-state’s digital landscape is both teeming with opportunities and fraught with risks, as evidenced by the prevalence of online scams in … Read more
Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a teenager. To be fair, this isn’t anyone’s fault. As a society, we simply don’t teach email etiquette or retrain professionals as standards change. If you were fortunate enough to … Read more
Social media has become integral to our lives. How? Well, it allows us to connect with friends. It also allows us to consume the latest news. And even augment our brands to earn an income. However, with social media platforms rising in popularity, there also has been an increase in scams. Such scams have the … Read more
Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and Loren navigate the complexities of the … Read more
To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally – you need to work for it. If you‘re a business owner, you probably found this article because you want to learn how to send a press release that will boost your brand’s visibility and generate press coverage. … Read more
In my 18+ years in search marketing, one thing I’ve seen continuously is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited budget, and this is the best way for us to fund everything.” That is a response I get from mom-and-pop operations and SMBs, … Read more
![Effective Website Redesigns: How To Avoid Costly Mistakes [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/Effective-Website-Redesigns-How-To-Avoid-Costly-Mistakes-Podcast.jpg "Effective Website Redesigns: How To Avoid Costly Mistakes [Podcast]")
An Interview With Janet Mesh of Aimtal Website redesigns are a necessary component for marketers. But with so many elements going into an effective redesign, do you know what to focus on to develop a solid plan from the start? Join us and hear from Janet Mesh, CEO and co-founder of Aimtal, as she and … Read more
Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously. Straightforward, cut-and-dry topics like “How to create a social media strategy” might not drive as much traffic to your website anymore. Instead, users will find the answers to queries like … Read more
SEO is one of the most popular and cost-effective lead-generation channels for B2B. Nevertheless, leveraging the power of SEO is challenging for some businesses. They believe helpful and optimized content should rank high in search engines, attract the target audience and bring leads. However, it does always happen this way. SEO is an art and … Read more
Google advises against cheap TLDs due to spam risks, says TLD keywords don’t improve SEO. In a recent podcast, Google’s Search Relations Team discussed how website owners should approach choosing a top-level domain (TLD). The discussion weighed the dilemmas of expensive .com domains versus affordable alternatives like .xyz, emphasizing the need to balance cost, credibility, … Read more
If you had a chance to read previous guides we’ve published on Google Analytics 4 (GA4), you probably know that it is not a plug-and-play analytics tool like Universal Analytics was. There is a lot of information one needs to absorb in order to be able to set up GA4 properly, and time is ticking. … Read more
We’ve all had days where we struggle to get out of bed and start our day or when we’re pushing through fatigue to execute a crucial project. But what happens when those days start to feel like the norm, and you can’t remember the last time you felt motivated at work? That’s burnout. While we … Read more
As you’re probably all too aware at this point, GA4 is coming. Old versions of Google Analytics will be switched off for pretty much everyone come June 2023. While GA4 is improving all the time, there are quite a few things that people are used to seeing in old versions of Analytics which, at the … Read more
Running a business isn’t easy. If you’ve owned a business at some point, you’ve probably experienced the roller coaster of highs and lows, from unanticipated success to unexpected pitfalls. Sometimes, these lows can take the form of serious financial setbacks, even in bankruptcy–the dreaded result when debt becomes too much for you to recuperate. Fortunately, … Read more
Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you’ve probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks? To help you avoid missteps as you explore the … Read more
On top of lead generation, a blog can also help your site climb in search rankings. Not to mention, sharing tips and insights related to your industry makes your brand look more credible and trustworthy to prospects. At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a … Read more
Have you ever run a customer survey only to be disappointed by the results? And it wasn’t because the feedback told you something about your brand you didn’t want to hear… but rather, because it didn’t tell you anything at all? Your hope for the survey was to gain insight on customer behavior. Insight you … Read more
