Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. But measuring something as intangible as that can be tricky. How exactly do you quantify the impact of your brand in people’s minds? That’s where metrics come in. … Read more
First, think of how vast the internet is, and how impossible it is to reach every crack, corner, and crevice. Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. That’s Reddit. If you’ve spent only a few minutes redditting, you … Read more
Guest posting could rightly be called the black sheep of SEO strategies. Its very name conjures up images of black hats and spammy link tactics the industry has long left behind. Does this mean guest posting should be trashed? In my experience, guest posting has created dozens of business opportunities and leads my company has … Read more
The marketing world is in a state of constant evolution. For marketers, this means that they must always be switched on to the evolution of marketing tactics and strategies too. Though TV advertisements and print media have stood the test of time and are still effective today, social media campaigns and native advertising have emerged … Read more
A little birdy told me you want to know what this “Community” stuff is you keep hearing about. I promise it’s not scary, at least not as frightening as Data Tracking and Analytics. Ahh, Numbers! No need to worry, you’re safe here, and the data can’t get you. At least, not in this particular post. … Read more
Brand awareness refers to some points and knowing how familiar the communication tricks by which they can communicate with the targeted audience are with your brand and how well they can recall and recognize your business. Building brand awareness is crucial when it comes to promoting or marketing your company and products, particularly in the … Read more
As search marketers, we all want to own as much SERP real estate as possible, because it means more visibility and more traffic. Trouble is, page one is steadily changing. Organic search results are now competing for the user’s attention with paid ads, knowledge panels, maps, videos, featured snippets, and the like. In this article, … Read more
