Marketing Strategy – Market Research for B2B Marketing Success

Marketing Strategy - Market Research for B2B Marketing Success

Imagine you’re a chef, and you’ve just created a new dish. You think it’s a masterpiece, but how do you know if your customers will feel the same? You could rely on your gut feeling, or you could go out and ask your diners what they think. The same principle applies to B2B marketing: You … Read more

The B2B Customer Journey | Marketing Smarts Live Show

The B2B Customer Journey | Marketing Smarts Live Show

According to the wisdom of this episode’s guest, Pam Didner, the customer journey is best approached by B2B marketers not from the customer’s perspective but from consideration of the touchpoints they, the marketers, have control over. Otherwise, she says, it’s easy to become overwhelmed and confused. “All of us have thousands of paths or options … Read more

How To Scale Your B2B Google Ads Strategy Across Multiple Languages And Regions

How To Scale Your B2B Google Ads Strategy Across Multiple Languages And Regions

Humans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that. Expanding a B2B business from English-only strategies to regional, multi-language campaigns can absolutely be the turning point of your success. In fact, it’s hard to believe that not everyone’s taking advantage of it. Mass-market, English-only campaigns cost a ton of … Read more

A Guide to B2B Sales Appointment-Setting

A Guide to B2B Sales Appointment-Setting

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Appointment-setting streamlines the B2B lead generation process by assigning specific reps to research and nurture prospects before scheduling appointments. In this guide, we’ll explore the importance of the B2B appointment-setting process, the challenges involved, and … Read more

How To Collaborate With Local Influencers To Drive Global B2B Content Marketing Success

How To Collaborate With Local Influencers To Drive Global B2B Content Marketing Success

With the mountain of competition in B2B, establishing trust with potential buyers is no easy feat. Unlike in ecommerce, where transactions are typically swift, and purchases are at far lower prices, B2B sales cycles are lengthier and involve much higher stakes. With endless opportunities to choose from, community has become more crucial than ever, as … Read more

How To Create A B2B Content Strategy For YouTube [Podcast]

How To Create A B2B Content Strategy For YouTube [Podcast]

Unlocking B2B Visibility: Mastering YouTube’s Potential YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me on the SEJShow to share her top tips for creating a successful B2B YouTube strategy- … Read more

B2B Product Launch Checklist | MarketingProfs

B2B Product Launch Checklist | MarketingProfs

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Product development is a labor of love. After dedicating countless hours to design, development, and testing, you must ensure your product generates the attention it deserves. One strategic tool that can help keep all product-launch-related … Read more

B2B Lead Generation: The Best Campaigns for Every Channel

B2B Lead Generation: The Best Campaigns for Every Channel

19% of marketers say generating leads is their top goal in 2023. However, building an effective lead generation strategy is often easier said than done. To do it right, you need an in-depth understanding of tried-and-tested channels. In this post, you’ll gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, … Read more

Email Marketing For B2B Vs. B2C – Key Differences And Strategies

Email Marketing For B2B Vs. B2C – Key Differences And Strategies

Email marketing serves as a robust instrument for businesses to establish connections with their intended audience, be it other businesses (B2B) or individual consumers (B2C). Nonetheless, it is important to recognize that the methods and tactics employed in email marketing vary between these two segments. In this article, we will explore the key differences and … Read more

17 Apps to Improve the B2B Customer Experience

17 Apps to Improve the B2B Customer Experience

Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. Marketing teams are doing more with less, and they have fuller plates than ever. Companies are implementing AI tools in every element of business operations, and scrambling to make sure internal teams are taking advantage of … Read more

B2B SEO in 2023: What’s New and How to Adapt Your Strategy for Success

B2B SEO in 2023: What's New and How to Adapt Your Strategy for Success

In the fast-paced digital landscape of 2023, having a strong online presence is crucial for B2B companies to drive traffic, generate leads, and stay competitive. SEO is pivotal in achieving these goals. This blog post (and its accompanying comprehensive guide) aims to provide B2B marketers, SEO specialists, and business owners with the knowledge and tools … Read more

5 B2B Marketing and CMO Trends

5 B2B Marketing and CMO Trends

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In many B2B organizations there hasn’t been a traditional marketing function. The public relations or communications team may handle corporate branding, for example, while regional marketing or business-unit level marketing generates demand and handles product … Read more

The Ultimate Guide to B2B Marketing in 2022 [+ New Data]

The Ultimate Guide to B2B Marketing in 2022 [+ New Data]

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You … Read more

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