6 B2B Marketing Trends To Expect In 2022 And Beyond

B2B Marketing
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Spread the loveBusiness-to-business (B2B) marketing is not what it used to be nowadays. The significant shifts in the market have influenced how B2-B businesses handle marketing. You’ll need to re-evaluate your strategies, processes, and tactics to maintain your relevance and compete steadily in a tight industry. Therefore, as innovation moves more rapidly than ever, B2B … Read more


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The Top Tactics for Generating High-Quality B2B Leads

The Top Tactics for Generating High-Quality B2B Leads
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Spread the love B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of the funnel last year and webinars was the most successful mid-funnel tactic, according to recent research from Demand Spring. Read the full article at MarketingProfs Spread the love


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The Importance of B2B Communities: What's in It for Marketers?

The Importance of B2B Communities: What's in It for Marketers?
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Spread the love Taking customer feedback on social media can be brutal. It’s like standing on a stage getting hit by flying vegetables. A possible alternative is to build an online community, which comes with added benefits for both your brand and your customers. Read the full article at MarketingProfs Spread the love


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Your B2B Website Power Page: Seven Must-Have Ingredients

Your B2B Website Power Page: Seven Must-Have Ingredients
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Spread the love Eye of newt… scale of dragon… whoops, wrong recipe. You want to know what goes into a power page–the top-ranking internet content that makes Google sing your praises. Check out this article to learn the most important ingredients. Read the full article at MarketingProfs Spread the love


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Heads Up, B2B Marketers: Data Rights Aren't Just a Consumer Issue

Heads Up, B2B Marketers: Data Rights Aren't Just a Consumer Issue
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Spread the love Complying with customer data rights doesn’t mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started. Read the full article at MarketingProfs Spread the love


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B2B Product Strategy: How to Market to Both Enterprise and Self-Serve Customers

B2B Product Strategy: How to Market to Both Enterprise and Self-Serve Customers
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Spread the love B2B companies with a product-led growth strategy tend to start out with individual, self-serve customers but then scale to sell to lucrative enterprise buyers. At that point, you shouldn’t ignore your self-serve market. You can do both. Read the full article at MarketingProfs Spread the love


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25 B2B Influencer Marketing Campaign & Engagement Ideas for 2020

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In the business world, you don’t have to look far to see that the number of B2B companies engaged with influencer marketing is growing. As more companies are moving beyond experimentation to conducting pilots, sequential campaigns and always on programs, there is an increasing desire to expand how brands engage with business influencers. To help…


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5 Smart B2C Tactics To Boost Your B2B Brand

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B2B marketing is swiftly embracing techniques that were once only for B2C, and we’ve got five smart B2C tactics to add to your B2B plans for 2020 and well beyond. Influencer marketing, engaging interactive content, awards events, chatbots, and podcasting are just some of the ways that today’s savvy B2B marketers can add a healthy…


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Marketplaces 2019: B2B Ecommerce Strategies for Amazon, Alibaba and Others

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At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when we come across outstanding research from our partners that we think our audience can benefit from, we like to make sure you hear about it. That’s why we’re giving you a preview of…


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