Customer Experience – The Selling Styles B2B Buyers Prefer Most

Customer Experience - The Selling Styles B2B Buyers Prefer Most

Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, Amplyfi surveyed 500 B2B buyers in the United Kingdom who work for tech and financial services enterprises with at least 250 employees. Respondents say the styles … Read more

Holistic B2B Marketing: How To Drive Pipeline With A Silo-Free Strategy

When it comes to B2B strategy, a holistic approach is the only approach.  Revenue organizations usually operate with siloed teams, and often expect a one-size-fits-all solution (usually buying clicks with paid media).  However, without cohesive brand, infrastructure, and pipeline generation efforts, they’re pretty much doomed to fail.  It’s just like rowing crew, where each member … Read more

Leveraging Content Marketing To Drive B2B Engagement And Sales: A Guide For Digital Marketers

As a marketer, you’re often stuck at a networking event, surrounded by a sea of business cards and forced small talk. You desperately want to connect with potential clients, but your sales pitches fall flat. Finally, content marketing is your secret weapon in the B2B engagement.  The days of intrusive ads and impersonal brochures are … Read more

B2B Marketer Effectiveness: Successful Tactics

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Today, there’s no shortage of opinion on how to do B2B marketing. From the latest podcasts and blog posts to social media and the LinkedIn echo chamber, you’re spoiled for choice. “Unleash the power of … Read more

Top Benefits of Video Marketing for B2B Healthcare Industries

In the business world, video marketing has emerged as a potent and dependable tool for creating awareness and for engaging and educating prospects. Even in B2B marketing, videos can play a pivotal role in pitching and promoting products or services to decision-makers. The remarkable reach and profound impact of video marketing benefits all industries. Video … Read more

47 B2B Marketing Stats to Know This Year [+HubSpot Data]

Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. You simply have no ground to stand on, no … Read more

Improve B2B Demand Gen Effectiveness: Insights

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! It’s generally well understood that the vast majority of our customers are not clamoring to buy whatever it is we’re selling. The “ready to buy” figure is just 5%, according to research by LinkedIn’s B2B … Read more

Try These PPC Strategies For Your B2B Business In 2024

Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole. The growth in artificial intelligence (AI) and a continued emphasis on data privacy are reverberating across our industry, leaving many advertisers wondering what to do … Read more

The Impact Of User Experience On Customer Acquisition In SaaS B2B

Competitive markets are required to heavily depend on companies that are constantly acquiring and retaining customers. While traditional factors like product features, pricing, and marketing strategies play crucial roles, the significance of user experience (UX) cannot be overstated, being a huge part of this customer traction. It encompasses all aspects of the end-user’s interaction with … Read more

10 Ideas for Your Instagram as a B2B Company

When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software.  So, it’s true that your restaurant management tool requires a … Read more

The Synergy Between Social Media And B2b SEO Strategies: Driving Targeted Traffic In 2024

In the rapidly evolving digital landscape of 2024, businesses are constantly seeking innovative strategies to drive targeted traffic and enhance their online presence. Amid this quest, integrating social media and B2B SEO strategies emerges as a pivotal approach for companies looking to maximize their digital marketing efforts. Understanding the dynamic interplay between these two facets … Read more

Try These PPC Strategies For Your B2B Business In 2024

Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole. The growth in artificial intelligence (AI) and a continued emphasis on data privacy are reverberating across our industry, leaving many advertisers wondering what to do … Read more

Marketing Strategy – The State of B2B Marketing Pipeline Growth in 2024 [Infographic]

What are B2B marketers’ pipeline growth goals for 2024? How are they planning on meeting these goals? To find out, Pipeline360 and Demand Metric surveyed 400 B2B marketers in North America and the UK. An infographic (below) covers key findings from the research. It looks at marketers’ goals, what’s affecting the pipeline, and how to … Read more

Why RevOps Is Essential For Your B2B Marketing Strategy

Revenue operations (RevOps) is an organizational approach that aligns teams, workflows, and strategies through a unified revenue lens with goals and metrics focused on revenue growth. In past years of economic uncertainty, the need to prove return on investment (ROI) has led many businesses to adopt RevOps as a cross-organizational strategy. However, its definition and … Read more

What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Inaccurate, packed with “filler,” or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good? Tough question. With Google promising to prioritize “helpful content” going into … Read more

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