How to Get B2B Leads for Your Online Business

Gone are the days of backroom deals and white tablecloth dinners for generating business-to-business sales leads. Although the human connection is still the foundation of B2B sales, it looks different than previous generations. But that’s why you’re here. If you run an agency or are a B2B sales leader looking to change how you generate … Read more

B2B Email Campaign Ideas to Drive Engagement – Litmus

B2B marketers continue to rely on their most effective channel—email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a decision before they actively engage with sales, marketers must be savvy. It’s important to be intentional with how and when you communicate your message … Read more

How B2B Sales is Changing Through Virtual Engagement – Q&A

Joshua Smith is the founder and chief technology officer of Kaon Interactive. Kaon is a B2B interactive sales and marketing solution that helps the world’s most visionary B2B companies increase sales effectiveness. They’ve worked with customers like Siemens, Netscape, Dell, and Ricoh to improve B2B sales through virtual experiences. As a founder, Joshua has directed … Read more

6 B2B Marketing Trends To Expect In 2022 And Beyond

Business-to-business (B2B) marketing is not what it used to be nowadays. The significant shifts in the market have influenced how B2-B businesses handle marketing. You’ll need to re-evaluate your strategies, processes, and tactics to maintain your relevance and compete steadily in a tight industry. Therefore, as innovation moves more rapidly than ever, B2B marketers must … Read more

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