11 Ways That Really Work To Get Backlinks

11 Ways That Really Work To Get Backlinks

If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). As Google shares, prominence is based on “information that Google has about a business, from across the web, like links, articles, and … Read more

Google On Spammy Backlinks & Negative Impact On Rankings

Google On Spammy Backlinks & Negative Impact On Rankings

Google’s John Mueller answered a question on Reddit about what to do about an increase in spammy backlinks that are perceived as having a negative impact on rankings. Mueller’s answer showed what publishers should focus on. Noticing Spammy Backlinks The person asking the question said that they had noticed an increase in spammy backlinks and … Read more

20 Types of Backlinks in SEO — The Complete Guide

20 Types of Backlinks in SEO — The Complete Guide

Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO? Editorial links, pillar links, sitewide links? What’s the difference between them? Which are worth the effort? In this guide, I’ll share 20 different types of backlinks in SEO with … Read more

10 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2023

10 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2023

If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy: Relevance Authority With relevance, the key is knowing what your audience is searching for and providing the highest quality and most relevant content so it’s a no-brainer for Google to serve it up to them. But … Read more

How SEO, Backlinks, and the Brain Power PR

How SEO, Backlinks, and the Brain Power PR

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Digital strategies are dictating PR campaign tactics more than ever: Almost two-thirds of communication industry experts agree that digital marketing and PR tactics must be used more collaboratively. I agree, but despite the great digital … Read more

How To Check & Remove Toxic Backlinks

How To Check & Remove Toxic Backlinks

1. Toxic Backlinks Are From Spammy Sites Most people are smart enough to know a Nigerian prince doesn’t really want to give them $10 million, but are you just as smart when it comes to noticing spammy backlinks? There are entire websites dedicated to selling illegal or irrelevant products and these sites are usually packed … Read more

How To Build Links That You Didn’t Ask For

How To Build Links That You Didn’t Ask For

A huge part of the link building process is outreach. This is the step where you approach other websites and see if they will link to you. They may link to you for a range of reasons such as you’ve created a great piece of content or you’ve told them about a broken link and … Read more

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