In the business world, video marketing has emerged as a potent and dependable tool for creating awareness and for engaging and educating prospects. Even in B2B marketing, videos can play a pivotal role in pitching and promoting products or services to decision-makers. The remarkable reach and profound impact of video marketing benefits all industries. Video … Read more
White-label SEO has gained popularity as more and more businesses realize the significance of establishing an online presence. Essentially, white-label SEO involves contracting out SEO services to a third-party provider who then delivers those services under the client’s branding. This enables businesses to offer SEO services to their customers without the need to invest in … Read more
Businesses like yours constantly strive to improve customer engagement, streamline operations, and increase revenue. The WhatsApp chatbot is a fantastic tool that has proven to be a game changer. Brands all over the world, whether small or huge, are making use of the tool to drive engagement and revenue. Well, are you still wondering what … Read more
When it comes to influencer marketing, C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets … Read more
Software development kits (SDKs) and application programming interfaces (APIs) are both integral tools for connecting software applications together. While they share some similarities in enabling communication between apps, there are some critical differences between SDK and API in how they are implemented and the use cases they are best suited for. Understanding the unique benefits … Read more
It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with their own spin. Despite the rapid change, search marketers can use new platform updates to stay ahead of the competition and be at the forefront … Read more
Law firms have a great chance to connect and engage with mobile customers when their websites are responsively designed. Your website will be mobile-friendly, compliant with modern web standards, and attract more visitors. However, responsive web design is more than just creating a visually pleasing website. A website is an essential component of your company, … Read more
It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with their own spin. Despite the rapid change, search marketers can use new platform updates to stay ahead of the competition and be at the forefront … Read more
International education is something all students look up to. Yet, only a few dare to take the step and apply to international universities. You need to understand how studying in a foreign country can keep you ahead in the race. Reports show that 68% of international students claimed that studying abroad accelerated their chances of … Read more
Whether you love it or hate it, there’s no escaping it! When it comes to AI or artificial intelligence, this statement holds true. Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here … Read more
In the modern landscape, most thriving businesses heavily rely on software applications to automate tasks, streamline operations, and oversee various resources. However, still, deciding between ready-made software or investing in custom solutions can pose a challenge. Hence, if you’re considering bolstering your business with software but are unsure of the best fit, understanding the advantages … Read more
Reading an article about limited liability companies (LLCs), eh? You’re likely a savvy side gigger looking to take things to the next level—and forming an LLC is a surefire way to make that happen. An LLC helps limit your personal liability (hence, limited liability company), maximize your write-offs, flexibly share profits, and qualify for business … Read more
Any procurement department within the hospitality industry is working hard every single day to make sure that the facility has everything that it needs in order to be able to conduct business and take care of customers. The unfortunate thing however is that many hotels, restaurants and other members of the hospitality industry are still … Read more
There are advocates for the benefits of having a brick-and-mortar store in Australia and then there are others who think that choosing the online option is the best choice every single time. We live in a very digital age and due to the pandemic that all Australians had to go through, many of us switched … Read more
We live in an era where our smartphones have become extensions of ourselves, enabling us to connect, work and explore the world at our fingertips. Picture this: In the bustling city, amidst a sea of commuters, you’re on the train engrossed in a high-definition video call with your family, thanks to your 5G SIM only plan. … Read more
The concept of mind, body, and soul has always loomed around the psychological sphere for decades. However, with psychology and the state of mind responsible for every activity becoming a trend, ‘holistic’ learning is now finding its place in the mainstream media. Especially in schools, because there was a dynamic shift in the academic world … Read more
As a marketer, you might’ve heard coworkers talking around the water cooler about how email marketing is dead. It’s been a common concern for many marketing departments — however, I’m here to tell you about why email marketing is important and walk you through its benefits. In fact, 40 percent of B2B marketers say email … Read more
![What are ISVs? [Examples, Benefits, and More]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/ISV.pngkeepProtocol.png "What are ISVs? [Examples, Benefits, and More]")
Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field? Traditional inbound marketing strategies have limited effectiveness in this saturated market. However, computer hardware, operating systems, and cloud platforms have come … Read more
