Bets

Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising

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Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising

Google announced the launch of a new advertising product called Demand Gen Campaigns, which utilizes AI to create highly targeted video and image ads on YouTube and other Google platforms. This new ad product aims to help advertisers extend their social strategies beyond traditional platforms like Facebook and Instagram. Demand Gen represents Google’s latest effort … Read more

Amazon Bets Big On AI Startup Anthropic With $4 Billion Investment

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Amazon Bets Big On AI Startup Anthropic With $4 Billion Investment

Amazon announced it will invest up to $4 billion in Anthropic, an artificial intelligence (AI) startup focused on developing safe and reliable AI systems. The investment aims to strengthen collaboration between the two companies in advancing next-generation AI technology. Strengthening AI Capabilities With Collaboration Under the agreement, Amazon Web Services (AWS) will become Anthropic’s primary … Read more

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