Big Data Vs. Deep Dives: How To Interact With Studies In Digital Marketing

Big Data Vs. Deep Dives: How To Interact With Studies In Digital Marketing

One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise, if a tactic hasn’t been proven, it can be tough to gain buy-in to test. The main way digital marketers build that data confidence is … Read more

Google: Fix Technical Issues Before Chasing The ‘Next Big Thing’

Google: Fix Technical Issues Before Chasing The 'Next Big Thing'

In search engine optimization (SEO), where the focus often swings toward the latest trends and advanced tactics, Google’s Search Off The Record podcast team recently reminded everyone to get the basics right first. Martin Splitt, Gary Illyes, and John Mueller of Google’s Search Relations team explained that many websites still need help with basic technical … Read more

Litmus Wins Big in the G2 2023 Fall Awards – Litmus

Litmus

Email geeks, you’ve done it again. Thank you, thank you, thank you. Our friends at G2 recognize the best of the best in software each quarter. We’re thrilled that they have recognized Litmus again in their Fall 2023 awards. What makes these extra special? It’s not just an award—it’s based directly on excellent reviews from … Read more

Amazon Bets Big On AI Startup Anthropic With $4 Billion Investment

Amazon Bets Big On AI Startup Anthropic With $4 Billion Investment

Amazon announced it will invest up to $4 billion in Anthropic, an artificial intelligence (AI) startup focused on developing safe and reliable AI systems. The investment aims to strengthen collaboration between the two companies in advancing next-generation AI technology. Strengthening AI Capabilities With Collaboration Under the agreement, Amazon Web Services (AWS) will become Anthropic’s primary … Read more

How Sorority Rush Became Big Social Media Business

How Sorority Rush Became Big Social Media Business

Sorority recruitment has transformed from a secretive process to big social media business. In the fall of 2021, sorority rush at the University of Alabama took TikTok by storm, effectively becoming RushTok. During that recruitment season, sorority hopefuls posted daily TikTok vlogs sharing everything from their outfits of the day, to what they’re carrying in … Read more

Developing Machine Learning Models For Big Data Analysis On AWS

Mastering Online Anonymity: The Proxy Server Advantage

In today’s data-driven world, the marriage of Big Data and Machine Learning (ML) has ushered in a new era of insights and innovation. As data volumes continue to explode, the ability to harness this data for predictive and prescriptive analytics is crucial. Amazon Web Services (AWS), a pioneer in cloud computing, offers a robust platform … Read more

10 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump

10 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump

At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. But are your CTAs effectively capturing people’s attention?  Try to … Read more

Litmus Wins Big from G2 in Summer 2023 Awards (Including “Best Usability!”) – Litmus

Litmus

Thank you, email geeks. Each quarter, G2 and TrustRadius recognize the best of the best software companies, rating them on usability, leadership, performance, and more. We’re thrilled to be recognized (again!) from G2 and TrustRadius in their Summer 2023 awards.  And it’s all thanks to you and your stellar reviews. At Litmus, we believe in … Read more

What You Need For The Big Pitch To Enterprise Companies

What You Need For The Big Pitch To Enterprise Companies

With the economic downturn and the possibility of a recession looming, the need to secure new business is becoming increasingly essential. Remembering these points when entering the boardroom could be the factor that separates you from other prospective vendors. Here’s what you need to remember when pitching enterprise companies. 1. Know The Opportunity In the … Read more

After I/O: What To Know Following Google’s Big Month [Podcast]

After I/O: What To Know Following Google’s Big Month [Podcast]

On this episode of the SEJ Show, we dive headfirst into the aftermath of Google’s momentous May, from I/O to Marketing Live. Join SEJ Editor-in-Chief Amanda Zantal-Wiener in conversation with industry experts Roger Montti and Matt Southern as we dissect the key takeaways and groundbreaking announcements from Google’s annual events. From an abundance of AI … Read more

Big Money Mistakes Most People Make Calculating Monthly Expenses

Big Money Mistakes Most People Make Calculating Monthly Expenses

Accurately calculating monthly expenses is crucial in achieving financial stability and security. It allows individuals to budget effectively, track their spending, and plan for future costs, such as retirement savings or purchasing a home. However, many people need to correct their calculations when calculating their monthly expenses, which can lead to financial stress and instability. … Read more

Litmus Wins Big In G2 + TrustRadius’s 2023 Spring Awards (Including “Best Feature Set”!) – Litmus

Litmus

At Litmus, we’re committed to providing the best support to our community and our customers. It’s kind of a big deal for us, so receiving review-based awards means the world to us. Sure, it’s cool to be recognized, but it’s even more important to be recognized for the values that are most important to us.  … Read more

Why these Small Businesses are Turning Down Big Money

Why these Small Businesses are Turning Down Big Money

🖊️ Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out the second episode here. In 2014, Buffer was … Read more

Solving Complex Business Problems with AI Big Data Analytics

Big Data Analytics

Even though every business is unique, even companies in completely unrelated businesses encounter some of the same persistent issues. In recent years, artificial intelligence has emerged as the technology best suited to address many of these corporate problems. AI and big data work together effectively. AI is used by big data analytics to improve data … Read more

Billionaire Marc Lore Has Big Ideas for the Future — Exclusive

Billionaire Marc Lore Has Big Ideas for the Future — Exclusive

Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Marc Lore about tackling society’s biggest challenges using the skill sets and vision forged in his business career. Read excerpts from that in-depth conversation below. To read more, subscribe to the magazine. … Read more

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